Judge, 1914-03-28 · page 23 of 24
Judge — March 28, 1914 — page 23: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. It features a full-page advertisement for Evinrude detachable rowboat motors, appearing in *Judge* magazine (likely early 1910s based on the 1913-1914 model references). The image shows a woman in a boat holding the motor's control mechanism, positioned to appeal to leisure-class summer vacationers. The ad's rhetoric emphasizes convenience and accessibility—the motor is "so simple to operate that women and children are 'Evinruding' everywhere," a gendered marketing approach typical of the era. The "Famous Maxim Silencer" is highlighted as an exclusive feature, addressing a practical concern about early motorboat noise. While *Judge* was a satirical publication, this particular page contains straightforward commercial messaging rather than political commentary or cartoon satire. The appeal is to upper-middle-class Americans with leisure time and disposable income for vacation equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MakeYourSummerPleasuresWhatThey Really Oughttobe Those precious fleeting moments of a hard earned vacation are yours to enjoy to their fullest extent. Don’t waste them tugging at a pair of oars. Don’t waste them by taking hours to reach your favorite fishing ground. Turn any rowboat into a motor-boat with an IOETACHABLE ~ IROW-BOAT-MOTOR ke and enjoy the pleasures of motor-boating. So simple to oper- ate that women and children are “Evinruding” everywhere. Why not get one for your vacation? By special arrangement we have procured as an exclusive “Evinrude” feature, the FAMOUS MAXIM SILENCER and can apply it toeither 1913 or 1914 models. The “Evinrude” has always been practically silent in operation, but this addi- tion makes it a veritable triumph. No similar motor can use the Maxim Silencer. It has been added to the already long list of eyclusive “Evinrude” features. Large illustrated catalogue free upon request Milwaukee, Wis. #9 Corttand’ a EVINRUDE MOTOR CO., 279 F Str Drives a rowboat 8 miles an hour—a canoe 12 miles. Bailt by the largest manufacturers of rowboat motor the world. Capacity for 1914, 60,000 “Evinrudes’ Equipped with a built-in reversible magneto (water-proof) tarts with one-twelfth turn of the fly wheel; no cranking. heen adopted by 12 governments, including U. ht about fifty pounds; may be carried likea For sale at Hardware and Sporting Goods Dealers everywhere itcase, Write for the Catalogue In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com