Judge — March 7, 1914 — page 24: what you’re looking at

What you’re looking at

This is a cigarette advertisement rather than a satirical cartoon. It promotes "London Life" cork-tip cigarettes as "Most Extraordinary," priced at "10 Cents Here–10 Pence There." The ad features a figure in formal British attire holding a Union Jack flag, positioned next to a cigarette box. The phrase "By Appointment to His Royal Highness. The American Gentleman" is satirical wordplay: it mimics the prestigious "By Royal Appointment" labels on British luxury goods, but humorously suggests an "American Gentleman" as a royal patron—likely poking fun at wealthy American tourists or expatriates in London who adopted British mannerisms. The transatlantic pricing comparison emphasizes the product's international appeal and broad availability.