Judge, 1913-12-13 · page 22 of 24
Judge — December 13, 1913 — page 22: what you’re looking at
What you’re looking at
This is a **promotional advertisement** for Judge magazine's special automobile issue, not a political cartoon. The small illustration ("Please Excuse My Dust") shows a dust cloud—a visual pun on the era's notorious road hazards from early motorcar travel. The satire targets the **emerging automobile culture** of the early 1900s, mocking how car ownership had become a status symbol and source of social anxiety. The text humorously catalogs trivial concerns: acquiring the "easy air of proprietorship," maintaining appearances ("What to Wear in a $398.50 Machine"), and one-upping others ("give the haughty stare" to cheap car owners). Key jokes include articles on "Lubricating the Traffic Cop" (bribing police), bald men using speed as a "Hair-Raiser," and an author who'd been "twice run over by an imported car"—poking fun at automobiles' danger and America's emerging car-culture pretensions during the dawn of mass motoring.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Honk-Honk!! Do you motor?—or, are you merely a person? JUDGE'S Automobile Number—a twelve-cylindered, one-thousand horse-power edition, electrically lighted, self-starting and all that sort of thing—every modern improvement, in fact, except shock-absorbers—there isn’t a shocking thing in it. ii really doesn’t matter, either way you will like So far as we know, wé haven't overlooked anything worth knowing about automobiles or automobilists. |= leno This number will be crowded with unusual information ; filled with wonderfully instructive articles. For instance : “Driving at Night with One Hand”; there are moments when such knowledge would be invaluable. Nobody who supports an automobile cares to be mistaken for a steerage passenger in his own car. Would you acquire that easy air of proprietorship that marks you as the owner of the Re machine, read this number and learn how. tien tod An expert tells how to go a hundred miles on a gallon of gas, eo without changing the gear or’a two-dollar bill. Aven Are you a trifle shy on top? . If so, “Speed as a Hair-Raiser” PA will interest you. “Jacking up the Mortgage,” “Oil as a Sartorial Adomment,” “Lubricating the Traffic Cop,” are interesting bits to be found only in this number. “Automobile Etiquette”: how to give the occupants of a cheap car the haughty stare. “The Gentle Art of Splashing the Pedestrian.” “What to Wear in a $398.50 Machine.” “How to tell a Motor Car from a Machine.” “Crests and Monograms”: Where to paint a coat of arms to avoid soiling “* Please Excuse My Dust” the family escutcheon, “The Automobile from the Ground Up” is a comprehensive treatise by one who knows his subject thoroughly, the author having been twice run over by an imported car. Ali these and a hundred and one other things of vital interest te to everybody who owns, drives, borrows, hires, deals in, rides Enclosed find $1.00. in or swears at automobiles, will appear in the great Auto- Send me JUDGE for 3 months. mobile Number—possibly. — ~ Book now for the Great Joy Ride. Subscription $5.00 for | 52 trips, including one first-class ticket entitling the holder to a reserved seat on the JUDGE Juggernaut, due here January JUDGE, 225 Fifth Avenue, New York | en This Ce lusively for the use of beginners who wish . Si ERE uA wile Tey Wages before boaklag jot the A re Y O U C omin g A lo n g ? | | season. comicbooks.com