Judge, 1913-10-25 · page 24 of 24
Judge — October 25, 1913 — page 24: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It promotes "The Library of Original Sources," a ten-volume subscription encyclopedia set marketed through Judge magazine. The advertisement uses a rhetorical hook: it opens by claiming the ancient Chaldean flood story predates Moses's Biblical account—a legitimate historical/archaeological claim that would have seemed startling to early 20th-century readers. This "Did You Know?" format aims to intrigue Judge's educated audience. The left image shows classical figures, likely illustrating ancient civilizations discussed in the library. The pitch emphasizes that 100+ researchers spent a decade compiling primary historical documents from ancient Egypt, Assyria, Medieval England, and elsewhere. The advertisement positions the library as democratizing specialized knowledge previously available only through subscription. The appeal targets intellectual curiosity about history, religion, and "original sources"—positioning the product as authoritative and comprehensive. This represents typical early-20th-century direct-mail marketing strategy embedded in magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*‘The Chaldean Story of the Flood” Dug Up From the Ruins of Ancient Chaldea D* YOU KNOW that the ancient Chaldean story of the Flood is the same in every detail as Moses’ account in Genesis—and that it was written thousands of years before his version appeared? Hardly one in a thousand even knows of this startling fact. DO YOU? But it is one of the many thousand curiously interesting accounts in The Library of Original Sources now for the first time available to the general public. Up to the present this remark. able Library has only been sold by subscription, but dy taking over the entire unsold edition from the publishers we secured it at an absolutely unheard of reduction, There- fore we are able to offer the few remaining sets to Judge readers at S AN EXTRAORDINARY BARGAIN Send us the attached coupon AT ONCE and we will tell you how to get the Library on EASY MONTHLY PAYMENTS, and mail you FREE a book of rare documents showing inscriptions of the Ancients. Remember there are only a limited number of sets,so act quickly. Mail the coupon NOW. You assume no obligation. Nosalesman will call. The book is FREE OVER 100 RESEARCH SPECIALISTS spent 10 years gathering the contents of this great work. Ancient and remote and forgotten civilizations in all parts of the globe were uncovered and age-buried hieroglyphics on monuments, tablets, sun-baked bricks and palimpsests yielded their secrets; untiring workers ransacked the hidden literature of every age, ancient, mediaeval and modern, to find the “original documents” that shaped the civilization and influenced the thought and life of the world. Nothing like it has ever been attempted or thought of before. You'll be amazed at the wealth of information this unique library contains. DO YOU KNOW that the old Egyptians, 5,000 years B. C., had a Bible which they called the “Book of the dead”? — Do you know that the Assyrian sacred literature gives the story of the Creation?—Do you know that books and newspapers were printed in Asia thousands of. years be- fore printing was invented by Gutenberg?—Did YOU ever read Columbus’ personal log of his great voyage — filled with strange happenings and ominous forebodings? —Do you know that there occurred in Medieval England a great Socialistic protest—the first of its kind ever known ?—Do you know by what unique process Harvey demonstrated that the blood does not stand still in the veins, as everyone then thought ?—Do you know who Machiavelli was, or what world-famous treatise he wrote ? PLL THEM ALL—; There are ten sumptuous, massive volumes, bound in rich, deep YOU FIND h ll and red Persian Morocco; ull page illustrations, pure silk headbands, thousands of others equally asCcur- printed in large clear type on hand-made, pure white, antique jous and important—in The Baishes paper with gold tops—a veritable triumph of the book- : sos maker's art. Library of Original Sources. ~ 3 Every document is in the exact si = am : a a words of the original, translated; THIS MARVELOUS WORK is revolutionizing modem thought. original, * It’s turning upside down old notions and ideas. It gives the authoritative, rock-bottom every contribution is from the sources of our knowledge on ALL SUBJECTS OF HUMAN INTEREST from the actual eye-witness or per- earliest civilization down to today—the inside facts which the average person has never son who took part; every ee" heard of. Encyclopadias, histories, etc., merely tell you abcut things—in The n-who & 3 Library of Original Sources you get the things themselves—the fountain heads of idea is in the words of knowledge to which encyclopedia writers, historians, etc., have to go for their infor- the thinker, investi- ™ation. Mail coupon NOW for complete particulars.. gator, discoverer JACK LONDON SAYS:—“‘t is a whole library in itself. I certainly or inventor. never could spare these books from my shelves.” Milwaukee, Wis Send me the FREE book of rare documents showing Inscriptions of the Ancients and tell_me of your easy payment offer. 1 assume no obligation, the book and all you send me is to be free, and no salesman Is to cal! comicbooks.com