Judge — October 11, 1913 — page 24: what you’re looking at

What you’re looking at

This is a cigarette advertisement rather than political satire. It promotes "Fatima Turkish Blend Cigarettes" at 15¢ per package, emphasizing the product as "Pure and wholesome—mild, fragrant and wholly different in taste." The top image shows smoke forming a face or figure with the caption "The smoke that cheers," a marketing claim about the cigarette's appeal. The advertisement describes Fatima as "Correct for every occasion when men smoke" and "a prominent place among the little luxuries of life." The page illustrates early 20th-century cigarette marketing, when such products were openly advertised without health warnings. The "Distinguished Individual" tagline suggests the brand positioned itself as sophisticated and upscale.