Judge, 1913-10-04 · page 24 of 24
Judge — October 4, 1913 — page 24: what you’re looking at
What you’re looking at
This is not a cartoon or satirical content—it's a **full-page advertisement** for Peck & Peck, a high-end hosiery retailer operating three locations on Fifth Avenue in New York. The page showcases luxury silk stockings for fall and winter, featuring novelty designs with embroidered details: animals (mice, lizards, lobsters, snakes) and ornamental patterns studded with rhinestones. "Queen Victoria Silk Stockings" are advertised as delicate yet durable. The company emphasizes exclusivity ("27 years"), originality of design, and premium pricing ($2.50–$9.40 per pair—substantial sums in the early 20th century). They offer mail-order service for out-of-town customers and an illustrated catalog. This reflects the era's luxury market and women's fashion focus on decorative hosiery as status symbols. The absurdist animal motifs might seem humorous to modern readers, but they represent authentic high-fashion novelties of the period marketed to affluent women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hosiery Three Exclusively - Fifth Avenue for 27 years Hosiery Shops ILLUSTRATING SOME OF OUR NEW and EXCLUSIVE Silk Hosiery Advance Fall and Winter Hosiery is now displayed at our three Fifth Avenue Ho- siery Shops. Many of the original novel- ties and most of the beautiful new styles to be worn this coming season are originated by us. For example, the following new creations : The Ankle Bracelet An embroidered coil snake anklet to be slipped on a fine silk stocking. The Gray Mouse Silk Stocking A full sized mouse on instep. $6.00 a pair. The Diamond Backed Lizard A very artistic effect—the lizard on the instep embroid- ered and studded with rhinestones. The ‘‘Lobster’’ Stocking new and unusual. Queen Victoria Silk Stockings thin and filmy, like cobweb, yet are unusually good wearing. Made by special process. Price, $2.50 a pair. With hand embroidered clocks, $3.00 a pair, PECK & PECK For the convenience of out of town customers, maintain a mail order department. With reference they will send a varied assortment of new Fall Hosiery on approval. Selection can be made and the balance returned by express at their expense. Peck & Peck also suggest that you send for their new illus- trated catalog showing many beautiful styles. PECK & PECK 588 Fifth Avenue, at 48th Street 481 Fifth Avenue, at 41st Street 230 Fifth Avenue, at 27th Street $9R—Only $9.40 » pair for this handsomely hapd-em- tevdered tatterty pattern oo Preach silk stoekiogs Also New York two colors: embntdered by v many other pew designs. comicbooks.com