Judge — September 13, 1913 — page 24: what you’re looking at

What you’re looking at

This is primarily an **advertisement**, not a satirical cartoon. It promotes Pall Mall cigarettes, a British brand, with the tagline "A Shilling in London / A Quarter Here," emphasizing affordability in the American market. The image shows an idealized university or civic building with a domed tower, framed by trees—suggesting prestige and respectability. A coat of arms appears below the building name. Two cigarette packs labeled "ORIGINAL" are displayed prominently on the right. The ad leverages British imagery and heritage to market cigarettes as sophisticated and desirable to American consumers, playing on anglophile preferences common in early 20th-century advertising. The pricing comparison highlights the value proposition for American buyers compared to London prices.