Judge, 1913-09-06 · page 24 of 24
Judge — September 6, 1913 — page 24: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a full-page advertisement for the Burlington Watch Company, appearing in Judge magazine. The ad promotes "superb new" watch case designs with various monogram options (enamel, diamond-set, French Art, dragon designs). The central marketing pitch emphasizes the watch's reliability: it's used by the U.S. Navy, railroad workers, and engineers who depend on precision timekeeping under extreme conditions. The advertisement's key selling tactic is a direct-sales offer bypassing jewelers—customers can purchase at "rock-bottom price" with $2.50 monthly payments and a no-money-down trial. A coupon invites readers to request a free catalog. The visual display of multiple pocket watch designs and faces (some showing decorative engravings, one clearly labeled for Navy use) illustrates the product range. This is period marketing copy exploiting contemporary trust in military/industrial endorsements rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
me & Watch NY Book Coupon A BurlingtonWatchCo. Dept. 2476 19th St. & Marshall Blvd., Chicago Please send me (without obligations, Kk on watches and prepaid), your free boo! copy of your $1,000 challenge, with rs explanation of your cash, or $2.50 a month offer on the Burlington Watch, ust Out! | UP" Ue Superb New Ideas In Watch Cases! The latest products of the craft. Exquisitely beautiful. Your own initials handsomely engraved on the superb gold strata case—guaranteed for 23 years, Your choice of Inlay Enamel Monograms, Block and Ribbon Monograms, Diamond Set, Lodge, French Art, Dragon Designs. Open face or hunting cases, ladies’ or gentlemen's 12 and 16 sizes, A watch to suit every taste. And—DIRECT—at the rock-bottom price. The masterpiece of watch manufacture—19 Jewels—adjusted to the second—adjusted to positions—adjusted to temperatures—adjusted 0 isochronism. These Exquisite New Designs in Watch Cases are winning favor every- where. And wherever the great Burlington Spe- cial has been introduced it is noted for its won- derful time keeping qualities. Ask any railroad man what he thinks of the Burlington Special. Ranchmen, engineers and men in all walks of life whose duties require them to put a watch to the hardest tests prefer the Burlington because they know they can depend upon it. In the U. S. Navy Every tight ch aboard. attlesh| North Carolin Burlingtons aboard. Think of the constant vi- bration, the extreme heat in the Are- al; if a watch will stand up and give accurate service abi a man-of-war it will stand up everywhere. NS Special ARemarkable Special Offer For reasons explained in our letter to you (special trade reasons) you can now get direct the Superb Burlington Watch at the rock-bottom price—the same price that too Bur- even the wholesale jeweler must pay— and in order to encourage everybody to se- cure this watch at once, purchasers may pay § this rock-bottom price direct from us either for cash or $2.50 a month on this great special offer! We send the watch on ap- proval, prepaid. Sent—No Money Down—Prepaid. Re- member, the highest grade watch direct (for spe- cial reasons, now) at the same price that even the wholesale jeweler must pay! You risk abso- lutely nothing—you pay nothing—not one cent —unless you want this exceptional offer after seeing and thoroughly inspecting the watch. Send Coupon for Our New Book on Watches Learn the inside facts about watch prices, and the many superior points of the Burlington over double-priced products. Also illustrations of all the newest up-to-date ideas in exquisite watches, and our letter to you sending the rock- bottom ‘price direct, Just send the coupon, or a letter, or a postal. Burlington Watch Company Dept. 2476 19th St. and Marshall Blvd., Chicago comicbooks.com