Judge, 1913-08-09 · page 24 of 24
Judge — August 9, 1913 — page 24: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire or political commentary. The page promotes "Ridpath's History of the World," a multi-volume encyclopedic history set. The top image depicts Napoleon's Grand Army—a historical illustration meant to exemplify the work's scope and quality. The text claims this single image represents "ONE EVENT out of THOUSANDS" described in Ridpath's comprehensive volumes. **The endorsements** from President McKinley, President Warren (Boston University), Bishop Vincent, and William J. Bryan serve as testimonials to the work's authority and appeal across educational, religious, and political spheres. These are real historical figures lending credibility. **The sales pitch** emphasizes affordability ("Very Low Price and on Easy Terms") while maintaining exclusivity by stating price is "only in direct letters"—a marketing tactic. A note that "Dr. Ridpath's widow derives her income from his History" adds emotional appeal and justification for the pricing strategy. This represents **early 20th-century direct-mail advertising** disguised within a magazine, targeting educated middle-class readers seeking comprehensive reference materials.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
% 3 S, AJAPOLEON’S name fills more the turning point in his care! marks the beginning of his downfall. The picture shown herewith from Ridpath’s History, the original of whic was displayed at the World’s Fair at Chicago, marks but ONE EVENT out of THOUSANDS which are fully described in the world-famed publicatia Ridpath’s History of the World We have shi this splendid work to delighted readers living in every state of the Union, and every porchuser is more than satisfied. The English. speaking werld kes endorsed this as the only History of the World worth having. We offer this great work brant new, down to date, beaatifaly bound in ball-nsn At a Very Low Price and on Easy Terms! We will name our price only in direct letters to those sending the coupon below. Tear off the coupon, write name and ad. dress plainly and mail now before you forget it. Dr. Ridpath’s widow derives her income from his History, and to print or price Froadcast for the sake of quickly selling these few sets would cause great injury to future sales. Send coupon today, President McKinley aa said: “I am familiar with the merits of Ridpath's History of the World, and cordially commend it to the scholar as well as to the plain people generally.”’ President Warren, Boston University, said: “I should be glad to see it placed in the library of every young person in the United States, and even in the English-speaking world.” Bishop Vincent s “Ridpath’s History is in clear and agreeable style, comprehensive in treat- : ment, readable type and admirable t low. It con. iMustrations, This set of books is a permanent col- f fod portraits of Socrates, lege chair of general history in one’s own house.” A epee Shake- > said: ‘Dr. Ridpath's History of the . > Hick wetted style in World is a lasting monument to g 3s — Nork is written. the aothor’ “atelligence and indastry, It ‘ uth and comprehensive and will 4 see 28 ff 4,000 double column pages| rmanect bel é bomber as a reference library.” . 2,000 superb Ilcstrations, somber as a teference library.” THE REASO for Dr. Ridpath’s enviable position as an historian is his wonderfully beautiful style, 3 style no other historian in any generation has ever equaled. He pictures the great his WESTERN torical events as though they were happening before your eyes; he carries you with him to see the battles of old; NEWSPAPER to meet kings and queens and warriors; to sit in the Roman senate; to march against Saladin and his datk- ASSOCIATION skinned followers; to sail the southern seas with Drake; to circumnavigate the globe with Magellan; © H. E. SEVER, President watch that thin line of Greek spearmen work havoc with the Persian hordes on the field of Marathon 140 So. Dearbora Street, Chi-ago to know the past as ou know the present. He combines absorbing interest with supreme reliabilt Hi and makes the heroes of history real living men and women, and about them he weaves the ns and fall of empires in such a fascinating style that history becomes as absorbingly interesting 2 the greatest of novels. Hundreds who read this have decided to buy Ridpath some day} now is the time. No need for us to tell you about Ridpath. The English-speaking world has pronounced this the only history of the world worth having. It is & dorsed by Public Men, Educators, Business Men, the Clergy and everybody who) knows history. : : SEND COUPON TO-DAY. Adare9 ose ees ‘comicbooks.com