Judge, 1913-05-03 · page 24 of 24
Judge — May 3, 1913 — page 24: what you’re looking at
What you’re looking at
This is a full-page advertisement for Prince Albert tobacco, not satire or political commentary. The ad targets pipe and roll-your-own cigarette smokers by emphasizing that Prince Albert tobacco "can't bite"—meaning it doesn't irritate the tongue, unlike competing "fire-brand" tobaccos. The illustration shows an elderly bearded man contentedly smoking a pipe, representing the satisfied customer. The ad claims Prince Albert's patented process removes the bite, making it superior for both pipe smoking and hand-rolled cigarettes. "Jimmy pipes" is slang for pipes. The copy appeals to men who abandoned pipes due to harsh tobacco, promising them comfort. Pricing and availability (5¢ counter bag, 10¢ tin, larger humidors) are listed. This represents early 20th-century tobacco marketing before health warnings existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
P. A. puts joy in jimmy pipes! That's because it can’t bite—Prince Albert gives you the rare privilege of smoking al! you want without a tongue sting! Let that put a dent in you—the man who loves his pipe and suffers from fire-brand tobaccos ; and you, who gave up a pipe because it would not fit your taste. Get this, men, as it’s handed out, fair and square: P.A.is the one tobacco that’s got everything any man who knows the delights of a pipe or a ‘shome-made”’ cigarette ever dreamed of, It can’t bite, because the bite’s removed by a patented process. That's why millions of men fondly call P. A, the “joy smoke.’ No other tobacco can be like Prince Albert! the national joy smoke Tastes more-ish every time you finish a jimmy pipe load—just kind of lingers with you, and first thing you do nextis to fire up, again! Prince Albert tastes so good, and 5c smells so good, and it's so fresh and friendly -like, you That's the couster just wonder how you for F.A- inthe ever did put in hours of misery with the old fire-brands! Get this: P. A. makes the bulliest cigarette you ever did hook up a match to. It’s fresh and easy to roll —and the flavor—well! From the Atlantic to the Pacific, from the north woods to the for your convenience—you can buy P.A. is. the toppy red bag, Sc; inthe tidy red tin, 10c; also in handsome pound and half-pound humidors. R. J. REYNOLDS TOBACCO CO. Winston-Salem, N. C. comicbooks.com