Judge, 1913-04-26 · page 24 of 24
Judge — April 26, 1913 — page 24: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. The page features a Turkish woman in exotic dress alongside Fatima cigarette packages. The ad's appeal targets American male smokers by emphasizing: 1. **"College Men" marketing**: Claims the product was "discovered" by college students and spread from campus culture—a status-symbol pitch to aspirational smokers. 2. **Exoticism**: The turbaned woman imagery trades on early-20th-century fascination with "Oriental" imagery to suggest sophistication and worldliness. 3. **"Quality" messaging**: References "wholesome purity" to counter growing health concerns about smoking. 4. **Market dominance**: Claims Fatimas are "biggest-selling cigarettes in America." The "15¢ the Package" price point and "Distinctively Individual" slogan emphasize affordability and personal choice—key selling points in competitive cigarette marketing of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FATIMA CIGARETTES A Cigarette of Sterling Worth Not until you break the seal on the modest Fatima package—not until you smoke one of these wonderful Turkish- blend Cigarettes, will you understand the whys and wherefores of their remarkable success. Years ago Fatimas were “discovered” by our College Men. From the Campus the fame of their generous goodness went forth to capture smokers of every class and clan, with the result that today Fatimas are known the world over. They are the biggest-selling cigarettes in America — smoked with pleasure in every corner of our country. If you are one of the few men who have not yet smoked Fatimas, delay no longer. Get a package today. You will be delighted with their sincere quality and wholesome punty. y, ’ Distinctively Individual 15¢ He Package comicbooks.com