Judge, 1913-04-19 · page 24 of 24
Judge — April 19, 1913 — page 24: what you’re looking at
What you’re looking at
This is a **cereal advertisement**, not political satire. The page promotes **Post Toasties**, a breakfast cereal made from corn. The circular portrait labeled "Priscilla" (a watercolor by artist Traver from C.W. Post's private galleries) depicts a woman in colonial-era dress, referencing the Pilgrims and Plymouth settlement. The advertisement uses patriotic nostalgia to market the product: it claims Post Toasties represent "three centuries of food progress" while maintaining the nutritional value of the corn that sustained America's founders. The tagline "The Memory Lingers" emphasizes emotional connection to American heritage. This is a common early 20th-century marketing strategy—linking a modern commercial product to national history and tradition to encourage purchase. The ad leverages American settler mythology to sell breakfast cereal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
** PRISCILLA” FROM WATER-COLOR BY TRAVER PRIVATE GALLERIES OF C. W. POST ’Way Back in Plymouth Days Indian Corn was the staple food of the forefathers of the Republic. “Today, we, of a later generation, eat Post Toasties —a delicious food Made from the same nutritious grain, but. representing three centuries of food progress. Toasties (sold by grocers. everywhere) are thin bits of selected white com, first cooked, then toasted to a golden brown. They are served direct from the package, and with cream are delicious. “The Memory Lingers’’ comicbooks.com