Judge, 1913-04-19 · page 22 of 24
Judge — April 19, 1913 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring promotions for Gold Seal Champagne, Hotel Grenoble, and Sunny Brook Whiskey—typical of Judge's revenue model. The only satirical content is the column "Ain't It the Truth?" which lists rhetorical questions about how consumers know where to buy various goods and services, concluding that **"Advertising tells us."** This is meta-satire: Judge itself profits from advertising while the column jokes about advertising's pervasive influence on American life. The implicit critique is that advertising has become the primary means by which the public makes consumer decisions. Below that, an anecdote describes a philanthropist visiting a poor schoolhouse, asking children about virtue. When he asks what he's doing by visiting and talking to them, a boy named Johnny replies: **"Buttin' in!"** This satirizes condescending charitable do-gooders—their self-important intrusion into others' lives masked as benevolence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gold Seal AMERICA'S, *ANORITE Champagne You can pay more for wine than Gold Seal costs, but you cannot get a better champagne at any pnce. Gold is the i wine that proves i peat duty to be useless also givi false impression of superior HOTEL GRENOBLE OPPOSITE CARNEGIE HALL 56th Sireet and 7th Avenue, NEW YORK CITY of beautiful Central Park and in the city’s most refined real- family and transient hotel offers more in real living and comfort ae ymodations are much more expensive. There is no more ideal stopping place for ladies traveling alone. ROOM with USE OF BATH, | ROOM with PRIVATE BATH, | APARTMENTS of PARLOR, jroom and Private Bath, $1 per day and up. | $1.50 per day and up. $5 por dey cod ore GEO. W. O'HARE, Mer. t tonic and stimulating properties of Sunny The great Brook have had much to do toward making us the largest distillers of fine old whiskey in the world, For nearly 50 years Sunny Brook has ved of real value to thos who now and then require an energy- flder. When energy is I-cking efficiency is lacking. Rare, old and mellow whiskey like Sunny Brook, acts as a great up-builder; and makes life worth living. Sonny Brook is Bottled in Bond—every bottle is sealed with the Government Stamp showing that the contents are genuine, straight natural whiskey, US. Standard (100%) proof. This stamp however, only assures purity, but not quality. Any whiskey Bottled In Bond is genuine straight whiskey, but not all straight whiskies are whiskies. When you select Sunny Brook—The Pure Food Whiskey— then you know that in addition to the assurance of Absolute Purity Imescelled Quality by th a 8 ome Rane eae Toes arin oO Ain’t It the Truth? How do we know the place to go To buy the up-to-date chateau? How does the nation find out where To go to buy its underwear? How do we know where to sit down To eat the finest meal in town? How do we know where bargains are? How do we know the best cigar? How do we know which car to buy? How do we know the fastest dye? How do we know who'll trim our trees? How do we know what wipes out fleas? How do we know where to get pie? How do we know which socks to try? How do we know where to buy sweets? How do we know where to buy eats? How do we know which show to see? How do we know where to buy tea? How do we know which pipe to smoke? How do we know where to get coke? How do we know what women wear? How do we know what things are where? Advertising tells us. —-Houston Post. PAIGE 36 What He Was Doing.—That it is some- times mighty easy to get the truth if we ask for it was demonstrated the other evening by a story told by George Otis Smith, director of the Geological Survey at Washington. One afternoon a philanthropic party visited a public school in the poorer sec- tion of a big city, and, while making a study of the conditions in the knowledge factory, thought it proper to ask the youngsters a few questions. “Can any little boy or girl tell me,” said he very impressively, ‘‘what is the greatest of all the virtues?”’ Nothing doing. Every bright little face looked as if the mind back of it was doing a hard piece of thinking, but there was no reply. “We will try it again, said the philanthropist. ‘What am I doing when I give up my time and pleas- ure to come and talk to you in your school ?’” “I know now, mister!’? exclaimed Johnny Smith, raising his hand and snap- ping his fingers. “Well, what am I doing, little man?” smilingly asked the visitor. “Buttin’ in!’’ was the startling rejoin- der of Johnny.—Philadelphia Telegraph. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com