Judge, 1913-04-19 · page 2 of 24
Judge — April 19, 1913 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or political satire. The dominant feature is a large advertisement for **The Prudential Insurance Company of America**, highlighting their 1912 financial growth—assets of 291 million dollars, over 11 million policies in force, and 2.2 billion dollars in coverage. The circular logo shows the Rock of Gibraltar, Prudential's iconic trademark symbolizing strength and stability. The ad emphasizes the company's expansion in "Strength, Stability, Safety and Public Usefulness," listing specific financial metrics to reassure potential customers of their security. The page's table of contents indicates the issue contains political and social commentary elsewhere, but this particular page functions as a corporate advertisement rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jud¢ége Copyright 1913, by Lestie-Judge Company. Entered at the Post-office at New York as Second-ctass Mall Matter. di bad ** Telephone, 6632 Madi Published weekly by LesilesJudge Company, Brunswick Bulldiog, e275 ith Avenue, New Yee bea son Square John A. Steicher, President. Reuben P. Sleicher, Secretary. . E. Rollauer, Assistant Treasurer. Grant E. Hamilton, Art Director. . ‘ J. ® Waldron, Editor. VOL. LXIV. APRIL-19, 1913 CONTENTS ADVERTISERS’ NUMBER-No. 2 Cover Design—“There’s a Reason” = =. =. James Montgomery Flagg The Baseballist's Seven Ages + Edmund Vance Cooke Editorials—Advertising—In the piertes, = = The Modern Woman — Lectures of Emma It Pays to Advertise. *. + A, Walter Utting Caustic—More About the Esthete . =. Oreola W. Haskell Annual Ads... + Minna Irving Suffragette Snapshots. «=. =. Ida Husted Harper The Certain Feeling =. + William Sanford How Money Talked. | ww. James Oliver Curwood Advertising. . wt + | George B. Staff A Bad Siga . + Anna Mathewson The Progressive Church =. + ° 6 Hinton Gilmore With the College Wits, Stories With Smiles and Up-to-date Jests and Verse 1 Wonder Why? . . . . A. W. Young by JUDGE Humorists. Some Are Born Great «| WG. Brooks Various Amusing Illustrations by Sarka, Carlson, Flohri, Hamilton, Mer pavertising Judgments * J. SI. O'Connell rick, Jones, Westmacott, Petersen, Fellows, Zim, Rohn, Reynolds, and JUDGE'S Revue of Advertising 2 {.° ) RaymondCrarford Ewer others. ———————$_$_$_$_$__$___ SUBSCRIPT otherwise return of the latter when found unavailable cannot be guaranteed. We receive ION RATES he bmitted for publication, only on condition that we shall not be held re- loss or injury while in our hands or in transit. 250 jot be found at any news-stand, the publishers will be under obligations it that fact bs promptly reported on postal card or by letter, Thirteen weeks 7 1.25 _ BACK: NUMBERS:" Present year, 10 cents per copy: 1612.10 cents: 191, 20 cnt, Subscriptions payable in advance by arate on New York, or by express or postal order. Evrorgan AGEnts—Wm. Dawson & Sona, Lt Bream's Buildings, London, E. C.. Britai Booland; Drentana’s, Avene de COpera, turte; Soartach’s, News Bechance, i¢ John ‘ Postage free in the United States. its dependencies, and Mexico, To Canadian Prox f . rer foreign countries ac DO a year. Subscriptions and adver publications of Leslie-Judge Company will ‘cee edd Scents a year for posts bs was be taken at regular rates a! es. Western Ap’ iiNG Orrice’ Marquette WASHINGTON One year, or &2 numbers “The contents of JupaE are protected by copyright in both the United States and Great Wonderful Increase in 1912 In Strength, Stability, Safety 4 ; and Public Usefulness PRUDENTIAL 291 Million Dollars HAS THE Assets, over - - - ae Tad cal CGT OF Incloiog Policy Revere, 238 Mill Doll: aod amount wet) eae Liabilities } mig mt Neti of Brine Dien oli zation geemty 267 Million Dollars ye rae Capital and Surplus, over - - - - 24 Million Dollars Paid Policyholders in 1912, over - - 31 Million Dollars Total Paid Policyholders Since Organization, Plus amount held at interest to their credit, over FIVE HUNDRED AND TWENTY-FIVE MILLION DOLLARS Life Insurance Issued and Paid for in 1912, over - - - = 480 Million Dollars Increase in Insurance in Force, over - - - - - - - - 192 Million Dollars More than 11 Million Policies in Force’ Insuring over 2 BILLION, 211 MILLION DOLLARS Over $73,000,000 invested in Real Estate Bonds and Mortgages. Amount of Voluntary Concessions paid to Policyholders to date, nearly 17/2 Million Dollars. Premiums were Reduced in 1912 on New Ordinary Policies, and on new $500 and $750 Intermediate Policies. 126,000 Death Claims and Endowments paid in 1912. Lowest Expense Rate in the Company's History. The Prudential Insurance Company, of America FORREST F. DRYDEN, President INCORPORATED AS A STOCK COMPANY BY THE STXTE OP New Jexsey Home Office: NEWARK, N. J. Suggested: (Whether you are insured or not) write for particulars of Prudential Monthly Income Poliry. which guarantees an income for 20 wears or life. Write today. Dept. 18 In answering advertisements please mention JUDGE. It will be appreciatea. comicbooks.com