Judge, 1913-03-29 · page 24 of 24
Judge — March 29, 1913 — page 24: what you’re looking at
What you’re looking at
This is a **subscription advertisement**, not a political cartoon. It promotes O. Henry's 12-volume works by offering a free 6-volume Kipling poetry set as an incentive. **The Appeal:** Early 1900s marketing targeted middle-class readers by positioning O. Henry as "The American Kipling"—a master of short stories comparable to Rudyard Kipling's literary stature. The ad emphasizes O. Henry's relevance: his stories appear in textbooks, colleges discuss them, and theaters seek dramatization rights. **The Offer:** Customers could examine both sets risk-free, paying only $1/month if satisfied. The free Kipling set was the hook to prompt immediate action. **Why It Matters:** This reflects the era's subscription publishing model—companies competed for home library sales by bundling premium authors and offering payment plans. It also shows O. Henry's cultural prominence: he's presented as defining American literature, capturing "the Four Million" (his actual 1904 collection about New York City working-class life).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ai GIVEN AWAY This Set of Kipling Beautifully Bound in Cloth, to Those Who Send the Coupon at Once for the Only Complete Popular-Priced Subscription Edition of O. HENRY 12 Volumes ERE offered at a bargain as irresistible as it is extraordinary. One edition of O. Henry’s complete works was published at $125. and every set was sold on the bare announcement. If you paid this much for one of them, this announcement will not interest | you—otherwise you cannot afford to miss it— for you are here given the chance of a lifetime not only to get a set of Kipling FREE, but also to have sent free for your examination the only other subscription edition of O. Henry in existence and secure it, if satisfactory, for only a small fraction of $125.—and pay for it at the low rate of only $1. a month fora few months. Not to know O. Henry is to confess oneself unfamiliar with the best of American fiction, for O. Henry is “The Amer Kipling.” “The American DeMaupassant,” the American master of the short story—the founder of a new style. Just Join the “O. Henry Club” It costs you nothing toinvestigate. But you must be prompt. Then you will understand why other nations are going wild over him. Why memorials to him are being prepared. Why the text-books of English literature are including his stories; why colleges are discussing his place in literature; why theatrical firms are vying for rights to dramatize his stories, Each story—vivid, human, real—may lay bare some cruel social wrong, or just a quaint, dear glimpse of good and happiness and fun, “The “Arabian Nights of New York"—his tales of the big city—catch the glamour, the romance, the elusive, seething spirit of the “Four Million.” Each story may spring a surprise, or lead you gently along, only to turn and laugh at you in theend. The American World meets in O. Henry’s pages and gets to know itself better. His books are inimitable—human as the clasp of a friend’s hand and as alive as the laughter of a child. 0. HENRY KIPLING 453 12 volumes bound in green silk 6 volumes, 179 stories and Stories cloth and gold. Gold tops;_il- poems, red. silk cloth, lustrated; 274 complete stories gold tops How We Can Make You This Low-Priced Offer tench Realizing the extraordinary popularity of O. Henry and desiring to give you and Mar zxn%@, every one who loves books a splendid offer and a splendid bargain—to place on your % library shelves a complete set of O. Henry for only a fraction of $125. (the price y P y Review of % charged for the only other subscription set in existence) and further than this to Reviews Co. % enable you to pay for it at the low rate of only $1.00 a month for a few months, 30 Irving Place . and in order to secure your immediate interest and prompt action. we give the chance to get the Kipling FREE New York to those who sign and return the coupos within the next few days. ip of Send Both Sets Back If You Like fell cath ce the 6 Send the coupon without money today. It will bring the 12 Sooms iaal Ripliaes bead ta complete volumes of O. Henry and the 6 complete volumes of loth, FREE. It 1 keep the b Kipling—all charges prepaid. will remit $1.9 month tor 15 When you get the sets, examine them e2 le or ‘Then sit the On enry ct andre lol Eh et ‘onkcreieet il ren and ea m retorn beth ets at your -— these volar contain more joy and more bi¢ emotions and big Tears Gon Yor evry coped rena We caer ents Se ee Fe Se woes Viton ems clincaer wants Mot ea meaiea: pen coat ora Mi bag ree delche tad 2 Tarra aie as k lis wine Appress anid ‘Then sit down and wait for a real pleasure and a real treasure. Occurarion. The beautiful 34 leather edition of O. Henty *e, Review of Reviews Company few cents more 9 volume and proved the favorite binding. Pot a set é in this luxerious binding, change 1§ months abore to 18 months. ‘% 30 Irving Place New York 20,000 Sets Already Sold comicbooks.com