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Judge, 1913-03-29 · page 21 of 24

Judge — March 29, 1913 — page 21: what you’re looking at

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Judge — March 29, 1913 — page 21: Judge, 1913-03-29

What you’re looking at

This page combines college humor with advertising. The left side features "College Wits"—brief, ribald jokes reprinted from various university publications (Harvard Lampoon, Yale Record, etc.). These jokes address typical college topics: kissing, romance, biology class, and courtship rules. The humor is mild by modern standards but reflects early 20th-century college culture's focus on heterosexual pursuit and flirtation. The dominant content is a **Schlitz beer advertisement** claiming brown bottles preserve beer quality better than clear glass, which allegedly causes "skunky" flavor. This references scientific authority (the Wahl-Henius Institute) to legitimize the marketing claim. The ad emphasizes Schlitz's growth from humble origins to massive production. Additional small ads promote fishing bait, jewelry, and Atlanta hotels. The page reflects Judge's dual purpose: satirical commentary through college humor, and revenue through advertising—particularly alcohol ads, legal during this pre-Prohibition era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

| With Te College Wits Crime and the News. Lives of gunmen all remind us We can kill and get away, And, departing, leave behind us Headlines for the coming day. —Dartmouth Jack 0’ Lantern, Accommodating. —He—I haven't the eek to kiss you. She—Use mine.—Yale Record. In Biology Lab.—First student—Where td the bugs go in the winter? Second student (absent-mindedly)— Search me !— Vermont Crabbe. A Different View.—He—May I see you ap the stairs? ‘She—I'd rather you walk up with me. eS ford Chaparral. There was a young man from Paris, Who persisted in hugging his knis. Said the girl with a leer, As she snuggled up near, “If you’ve got to hug something, hug mis."” —Harvard Lampoon. Or Once a Fortnight.—We hear that Vassar girls are henceforth to have men allers but twice a month. We should worry?—Columbia Jester. Not on His Trousers.—They say that Capid strikes the match that sets the World aglow. But where does Cupid Strike the match?—that’s what I'd like toknow.—Cornell Widow. Related.—‘‘Is that your ladder?”” “Sare !'? “Tt doesn’t look like yours.’ “Well, you see, it’s my vespladdee* Filtiams Purple Cow. ~ of Three.—Minister—Is this your birthday, little man? Willie—No, sir; I was born the second. Minister—Of what? Willie—Triplets.—Yale Record. The piquancy of a Sherbet is attained by using a darof"Abbort's Bitters. Sample of bitters by mail, it Nou In FF iho Without That All you have to do is to ask for Schlitz in Brown Bottles. Sunlight grows hops, but. spoils the beer. “Beer acted upon by light soon takes up the very disagreeable, so-called ‘light taste,’ and also a repulsive, skunk-like odor,” says no less an authority than the Wahl-Henius Institute of Fermentology, the scientific authorities on the sub- ject. ‘‘Beer so affected,”’ they say, ‘‘is offensive to the GM palate of most consumers.” protection against light. The Brown Bottle protects Schlitz purity from the brewery to your glass. Why don’t you, too, drink Schlitz? More and more people every year are demanding it. We started in a hut. Today our agencies uot the earth. Our output exceeds a million barrels a year. Light starts decay even in pure beer. Dark glass gives the best See that crown or cork is branded “‘Schlitz."” e Beer soa That Made Milwaukee Famous Pi ia stamps. GW. Abbot & Go. Baltimore, In answering Fish Bite like hungry wolves and keep you busy pulling them out, whenever or wherever you use our MAGIC FISH LURE BAIT. | |The Stopping Best oait ever used for attracting all kinds of the finny beauties. Over 60,000 boxes sold last Place for THE season, Price 25c, S0c and $1. Positiv. Tueranteed. Weite “for Free Booklet aod ur Southern special offer of one box to help introduce it, Tourists J. F. GREGORY, Dept G, St. Louis, Mo. Golf and Auto Roads Fine Climate | Offers the Best in Hotel Life Bench Jeweky Co, 626 Washington Are, St. Lots advertisements please mention JUDGE. It will be appreciated. comicbooks.com