Judge, 1913-03-08 · page 19 of 24
Judge — March 8, 1913 — page 19: what you’re looking at
What you’re looking at
This page mixes humor with advertising. The left side contains college humor reprints—jokes from student publications about dating mishaps, wordplay, and campus life. These are lighthearted, innocent satire targeting young men's social awkwardness. The dominant content is a **Schlitz beer advertisement** claiming pure beer "will not make you bilious" (cause indigestion). This reflects early 20th-century health anxieties about fermented beverages and digestive problems. The ad emphasizes Schlitz's manufacturing process—filtered water, aged in tanks, protected by brown bottles from light decay—positioning the product as scientifically pure and safe. Surrounding this are period advertisements for miscellaneous products: gem jewelry, poultry guides, rupture supports, and newspaper clipping services—typical of magazines targeting middle-class readers. The satire here is gentle collegiate humor, not political. The page primarily serves as a vehicle for commercial advertising dressed in editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nlonde ted in uring e, fat mself eft in | dis miles y me sever hotel ached hotel; swat- js rece f this f this 3 than Looked Beyond Him. Sad one (jauntily)—Would you like a nice partner for the next dance? Glorious one (innocently )—Why, yes! Bring him up.—Princeton Tiger. Caught. A newspaper man named Fling Could make ‘‘copy’? from any old thing; But the copy he wrote Of a five-dollar note Was so good he is now in Sing Sing. —Columbia Jester. An Opportunist.—Settlement worker— Jimmy, do yon think you can use the word ‘disguise’ in a sentence? James—Yes'm. Dis guy’s got me marbles !—Stanford Chaparral. Where.—She—How did you find your steak? * Steve—Looked Wisconsin Sphinx. An Impediment.—She—Did you notice that the groom in the deaf and dumb wedding had an impediment in his speech? He—No. How's that? She—The tip of his finger was cut off. —Michigan Gargoyle. Keep off the Grass.—‘‘What does that sign say?” “Keep off the grass."’ “They have, haven’t they ?’’ “You bet! They haven't let a blade grow!— Harvard Lampoon. A Literary Noise.—Her—What’s that tasping sound in the periodical room? Him—Oh, that’s where they are filing the magazines,—Minnesota Minne-Ha-Ha. Protected. —He— Why is that grind never subject to colds? She—He's always wrapped up in his books.— Yale Record. Offended.—Art student—So you adore art! Do you paint? Sweet young thing — Sir! — Wisconsin hinz. under the pancake.— | ure Beer Will Not make You Bilious We go to Bohemia for hops; one of our partners selects the barley; water is brought from rock 1400 feet under the ground. Not only is Schlitz—every drop of it—filtered through white wood pulp, but even the air in which it is cooled is filtered. ¢ Before it is offered to you it is aged for months in glass enameled tanks. It will not, it cannot cause biliousness. not ferment in your stomach, Light starts decay even in pure beer. It will Dark glass gives the best protection against light. The Brown Bottle protects Schlitz purity from the brewery to your glass, More and more people every year are demanding Schlitz. Why don’t you demand this pure beer? See that crown or cork is branded ( Vattey GEMS si S years, PC eolid gold diamond mountings. Willsend youany style Flug, pin or sted for examiaation—allcharges prepaid—no money In advance. Write today for free Illustrated booklet, epectal prices ‘ring measure WHITE VALLEY GEM CQ. 0778 Sahs Bldg Indlanapalis. tod 44-124 page periodical, Poultry Paper up to date; tells all you want to know about care and management of poultry for pleasure or profit; 4 months for Ife. roultry Advocate, Dept. 89, Syracuse, N. Y. Don’t Wear a Truss New Rupture Support Brooks’ Appliance. New dis- covery. Wonderful. No obnox- ious springs or pads. Automatic Air Cushions. Binds and draws the broken parts togeth« would a broken lim \ hol. No ITBA State Street Marshall, Mich. HENRY LINDENMEYR & SONS PAPER WAREHOUSE Nos. 82, 34 and 36 Bleecker Street Branch Warehouse, 20 Beekman Street, New York ALL KINDS OF PAPER MADE TO ORDER Press Cutting Bureau will send you all newspaper clippings which may appear about you, your friends, or any subject on which you may want to be “up to date.” Every newspaper and periodical of importance in the United States and Europe is searched. Terms, $5.00 for 100 notices. Henry RomEiKe, 106-110 Seventh Avenue, New York. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com