Judge, 1913-02-15 · page 24 of 24
Judge — February 15, 1913 — page 24: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement**, not political satire. It promotes *Ridpath's History of the World*, a comprehensive encyclopedia-style history book being sold on installment plans. The top illustration depicts **Napoleon's advance into Russia**—presented as an example of the historical events covered in the work. The accompanying text emphasizes this was "the turning point in his career and marks the beginning of his downfall." The advertisement features endorsements from prominent figures including **President McKinley**, **William J. Bryan**, and various educators, attesting to the book's quality and educational value. Notably, the price is deliberately withheld from the printed page; interested buyers must mail a coupon to receive pricing information in a private letter. The ad claims this protects future sales, though the strategy also creates exclusivity and urgency. The emphasis on "4,000 double column pages" and "2,000 superb illustrations" targets readers seeking authoritative, comprehensive historical knowledge—reflecting late 19th/early 20th-century educational aspirations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ay > a5 ADVANCE OF THE GRAND ARMY & NAPOLEON 'S name fills more pages in the world’s solemn history than that of any other mortal. The advance of his Grand ‘Arm: the turning point in his more ae marks the beginning of his downfall. The picture shown herewith from Ridpath’s History, the original of ane was displayed at the World’s Fair at Chicago, marks but ONE EVENT out of THOUSANDS which are fully described in the world-famed publication Ridpath’s History of the World lendid work to delighted readers living inevery state of the Union, and every purchaser is more than satisfied. The English- this as the only History of the World worth having. We offer this great work brand new, down to date, beautifully bound in half-moroccs, a Very Low Price and on Easy Terms! Nene eee ee ee We will name our price only in direct letters to those sending the coupon below. Tear off the coupon, write name and ad- dress plainly and mail now before you forget it. Dr. Ridpath’s widow derives her income from his History, and to print our price broadcast for the sake of quickly selling these few sets would cause great injury to future sales. Send coupon today, President McKinley 8 I am familiar with the merits of Ridpath’s History of the World, and cordially commend it to the scholar a: well as to the plain people generally. President Warren,|} Boston Uni ity, said: “I should be glad to see it placed in the library of every young person in the United States, and even in the English-speaking worl WE ‘ will mail f Bishop Vincent] f boon tautital 46-papge “Ridpath’s History is in clear and every rerden history, to able style, comprehensive in treat our offer who malin ment, readable type and admirable “4 ty Wastrations. Th of books is a permanent col- lege chair of general history ia one’s own howe.” William J. Bryan aracters in bis > said: ‘Dr. Ridpath's History of the E If World iz a lasting monument to @ sae the author's fotelligence and fodustry, is thorough and compres 4,000 double column pages. — 2,000 superb tlistrations, THE REASO. for Dr. Ridpath’s enviable position as an historian is his wonderfully beautiful style a style no other historian in any generation has ever equaled. He pictures the great his- torical events as though they were happening before your eyes; he carries you with him to see the battles of old; to meet kings and queens and warriors; to sit in the Roman s nate; to march against Saladin and his dark: ASSOCIATION skinned followers; to sail the southern seas with Drake; to circumnavigate the globe with Magellan; to H. E. SEVER, President watch that thin line of Greek spearmen work havoc with the Persian hordes on the field of Marathon; 140 So. Dearborn Street, Chicago to know the past as you know the present. He combines absorbing interest with supreme reliability and makes the heroes of history real living men and women, and about them he the rise and fall of empires in such a fascinating style that history becomes as absorbingly interesting a8 the greatest of novels. Hundreds who read this have decided to buy Ridpath some day; now is the time. No need for us to tell you about Ridpath. ‘The English- speaking . world has pronounced this the only history of the world worth having. — It is “i ame. 0 dorsed by Public Meni Edy tors, Business_Men, the Clergy and_ everybody who knows history. —:: s END COUP ONT O-DAY eT shi sipped this spl Address comicbooks.com