Judge — December 21, 1912 — page 2: what you’re looking at

What you’re looking at

# Judge Magazine, December 21, 1912 This page is primarily **advertising content**, not political satire. The left side features "Advertising of Advertising—A Series of Weekly Talks No. 47," written by Adolph Hoffmann. It's a meta-advertisement encouraging readers to notice Judge's own advertisements, using evocative imagery of a hunter with a dog to illustrate how advertising catches attention. The piece poses philosophical questions ("Who are you?") to engage readers' imaginations—asking if they identify with outdoor pursuits and sensory experiences—before revealing this was itself an advertisement demonstrating advertising's power. The right side shows the magazine's masthead and contents listing. A note at bottom encourages New Year subscriptions, positioning Judge as a worthwhile 1913 resolution.