Judge, 1912-12-21 · page 2 of 24
Judge — December 21, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not political satire. The left side features "Advertising of Advertising—A Series of Weekly Talks No. 47," written by Adolph Hoffmann. It's a meta-advertisement encouraging readers to notice Judge's own advertisements, using evocative imagery of a hunter with a dog to illustrate how advertising catches attention. The piece poses philosophical questions ("Who are you?") to engage readers' imaginations—asking if they identify with outdoor pursuits and sensory experiences—before revealing this was itself an advertisement demonstrating advertising's power. The right side shows the magazine's masthead and contents listing. A note at bottom encourages New Year subscriptions, positioning Judge as a worthwhile 1913 resolution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Advertising of Advertising—A Series of Weekly Talks—No. 47 (AS UO», Rae Into the World of Our Hobbies How. much more pleasure there is in buying when your fancy is made to take swift wings into the world of your hobbies! “Who are you?” an advertisement begins, and your eyes wander up to the picture of the hunter beside his dog. Then your eyes drop down, to wander along through these lines of type: Who are you? Are you the chap who kicks away the dog that sticks a cold muzzle into your hand > Or do you like the fragrance of October woods, with whiffs of distant brush fires? Does the salt marsh smell make you half burst your lungs with trying to swallow it all? Does —— But here! This isn’t the adver- .tisement, this is but a reminder of it. What did it advertise> Remember? lttou Jud $e | Vol LXIII. December 21, 1912. No. 1627 copy yright 1912, by Leslie-Judge Company. Entered at the Post-oftice iew York as second-class mail matter. Cable address, ‘‘Judgark.”" Telephone 6632 Madison Square. Published weekly by Leslie-Judge Company, Bs Brunswick Building, 225 Fifth Avenue, New York. | John A. Sieicher; Fi President. Reuben P. "Steicher, Secretary A. E, Rollauer, Assistant Treasurer. Grant E. Hamtiton, Art Director. J. A. Waldron, Editor. E N T C. W. Fairchild A Reminiscence Nathan M. Levy Carlyle Smith Ralph Bergengren Henry Waldorf Francis James Courtney Challisy James Montgomery Flagg J. J. O'Connell Irving Dillon J. A. Waldron Lida Keck Wiggins Allan Forest Bessie R. Hoover, and ethers Frederick Moxon Carleton G. Garretion Cover Desiga—The Right House Editorial: Grouches Contrary to Precedent Aa Honest Doubt A New Tura to an Old Tate . The Same Old Christmas Spirit Christmas As It Isa't . Dangers of Living . Santa Claus Up-to-date Never Again . Tompkins’s Christmas Cigars . Evea Santa Claus . Christmas Philosophy . All Things in Season The Modern Woman . A Christmas Eve Car-ol A Sonnet to Christmas Amusing Stories about Well-! kaown Persons Passing the Mustard, With the College Wits, With Foreign Fuamakers, etc. Mlustrations by W.R. Graupner, Geo. Carlson, Will Vareter, Jo- hann Hult, Augustus Dagey, Crawford Young, J. Conacher, R. B. Fula ler, H. T. Drucklieb, R. M. Brinckerhoff, Ray Rohn, R. E. Snodgrass, Ferkell, C. Batchelor, Fiekri, Calvert Smith, Low Reger, Zim, etal. SUBSCRIPTION One year, or 62 numbers Six months, or 26 numbers Thirteen weeks Subscriptions payable in advance by draft on New ¥! k, or by express or postal order. EUROPEAN AGENTS — International News Company, Bream's Building, Chancery Lane, E.C.. London: Brentano's, Avenue de Opera, Paris; Saarbach's News Exehene, | 1g Jain Sees ‘Adelphi, London; 56 Rue de la Victoire, Paria; 1 Clara Strasse, Maint, Germany. Subscriptions and advertising for all the publications of Leslie-Judge Company wil | be taken at regular rates at any of the above offices. Contributors must include a stamped and self-addressed envelope with all manuscripts otherwise return of th» latter when found unavailable cannot be guaranteed. We receive such material, submitied for publication, only on condition that we shall not be held re sponsible for ite loss or injury while in our hands or in transit. If Jupar cannot be found at any news-stand, the publishers will be under obligations if that fact be promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 cents per copy; 1911, 20 cents ; 1910, 30 cents, ! Bde contents of JupcE are protected by copyright in both the United States and Grest in. Postage free in the United States, its dependencies, and Mexico. To Canadian Prow inces add 60 cents a year for postage; to all foreign countries add $1.00 a year. RATES ete. WESTERN ADVERTISING Ovrice: Marquette Building, Chicago, Ill. ET the New Year Number December 3 Ist. You'll make your New Year resolutions more gracefully for having read it. One thing sure, if you are not a regular subscriber to JUDGE now, you'll resolve to take it for 1913—and it will be one of the resolutions you won't break. Editor of Judge. In answering advertisements please mention JUDGE. It will be ¢.ppreciated. comicbooks.com