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Judge, 1912-12-07 · page 29 of 44

Judge — December 7, 1912 — page 29: what you’re looking at

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Judge — December 7, 1912 — page 29: Judge, 1912-12-07

What you’re looking at

This page is **entirely advertising**, not editorial content or satire. It's a mail-order catalog advertisement for "The Library of the World's Wit and Humor"—a 15-volume book set published by McKinlay, Stone & Mackenzie. The ad uses a sales strategy common to the era: offering "damaged" stock at discount prices (allegedly slightly damaged during packing). The copy emphasizes the prestigious editorial board (Joel Chandler Harris, Andrew Lang, Brander Matthews, and William Hayes Ward—all legitimate literary figures of the period), suggesting cultural legitimacy for the purchase. The appeal targets middle-class readers seeking self-improvement and family entertainment through classic literature and humor. The payment plan ($1 monthly) made it accessible to ordinary households. The "yours to see for the asking" and approval basis ("send it back if unsatisfied") were standard direct-mail tactics. There is no political cartoon or satire on this page—it's a straightforward period advertisement.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

GREAT HRISTMAS Sweeping Clearance Sale of Slightly Damaged SetsSets sent WOUFS to on Approval at Our Expense, Taken Back at Our Expense if You See for the Are Not Highly Delighted. Only OOK BARGAIN itvcu‘becize to'keer Your se. Asking N taking stock we find a few new sets of “The Library of the World’s Wit and Humor” were slightly damaged in our packing room— not enough to be noticeable to one buyer out of twenty, still they are not perfect. So, rather than send them back to the binder, we have decided, as there are so few of them, to clear them out quickly by offering them at just about what they would cost you with the covers ripped off. WISDOM Here, then, is a splendid opportunity for you, if you act prompt- and ly, to get 15 Big Illustrated Volumes, Containing The Wit, Wisdom and Humor [eg] ~HUMOR of the Centuries it 26 Here are the Masterpieces of 469 Creat Authors Translated from 15 Different Languages—1015 Masterpieces of the Bright- est Minds of All Ages and All Countries, Selected by an In- ternational Board of Editors. Here is the most complete, attractive, interesting and useful collection of the world’s most brilliant literature in existence. Here is Education, Recreation, Enter- tinment rolled in one. With this set of books in your home, you can with the motion of your hand call in the most delightful company of all the ages. Here you will find the pithy and humorous folk tales, the fantastic themes, the brightly comic narratives, which have helped to keep the world young since the dawn of literature. Here are the neatly pointed epigrams, the brilliant repartee, the keen satire, the profound wisdom, the sparkling wit, which has helped make the world wise. An International Board of Editors Worked for Years on This Set of Books. Space permits the names of the Editors-in-Chief Only. { JOEL CHANDLER HARRIS PROF. BRANDER MATTHEWS 1 Hog Rew Yoru city Editorie-Chief American Section Editorin-Chiet Freech and Continental Sections Out of your damaged stock, ANDREW LANG DR. WILLIAM HAYES WARD Rise ped'me ca vepeorrals Editor in-Chiet British Section Edivot-in-Chief Greek and Oriental Sections H_charges prepaid. a complete y 5 A y “The Library of the World's Wit and Humor” in 15 veavtifal vol The names of these men alone are a sufficient guarantee of the rare interest, com- pad nee a 1s beanie ee pleteness and value of this wonderful set of books. BUT BETTER THAN ANY description is a personal examination of the books. We are so sure of your delight, that we will send you a Complete Set on approval If after examination I 60a the sgt catis- factory, | will keep the tame and pay you your special price of $1.00 first payment and $1.00 a moath thereafter for 14 months. If, however, the set is not satisfactory, I will return same within 10 days of its receipt at your expense. and at our expense. Send for these books! They are yours to see for the asking! Cut the cou- pen off if you want a splendid bargain! That's all you have to do! But you must be prompt! * This offer is made to responsible men and women only. One set only to ‘ach person. No book store orders will be filled. . McKINLAY, STONE & MACKENZIE Ya Sab aes 30.Irving Place New York City , Occupation 5 per cent, Discount for cach. If you prefer one-half Leather Binding change payments above to $1.59 per montn. comicbooks.com