Judge, 1912-11-30 · page 2 of 26
Judge — November 30, 1912 — page 2: what you’re looking at
What you’re looking at
This page contains an **advertising article** rather than political satire. The left side features "The Grocer Who Does and the Grocer Who Doesn't," signed by what appears to be a prominent advertiser or columnist. The piece argues that honest grocers benefit from selling quality, advertised brand-name products rather than unknown private-label goods. It emphasizes that established brands represent manufacturer reputation built over years, making them safer and more trustworthy than cheaper alternatives. The accompanying illustration shows a family (woman, child, and man) holding grocery items, symbolizing the consumer benefit of brand loyalty. This reflects early 1900s advertising's emerging focus on **brand trust and quality assurance**—novel concepts when many grocers still sold unmarked bulk goods. The article is essentially promotional content for established manufacturers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Advertising of Advertising—A Series of Weekly Talks—No. 45 The Civcer Who Does and the.Grocer Who Doesn't HE grocer who is more interested in mak- ing a sale than in giving you value, loses in the long run. Fortunately there are few. There are many honest grocers from whom you can choose. Grocers who want your good will and know that by Sak eae adver- tised products, they can hold your trade for yeers. The honest grocer knows it pays to give you better quality at the same price than to shove over the counter something which is just as good and upon which he makes more money. He knows it isn't possible to duplicate the quality of a well-known advertised article with an unknown, privately branded article. He knows that back of the advertised trade-mark is a reputation that has taken years to establish and represents “millions of dollars to the manu- facturer. site knows that the Se bed to put quality in every wrapper that bore his eelscierk Lec A he hadn't he couldn’t have built up such a valuable reputation. So the honest grocer knows the safest way to enjoy your constant patronage is to sell the established brand every time. If your grocer doesn’t, your duty is plain. lettou J ud $ e oo Vol. LXIII. November 30, 1912. No. 1644 Copyrixtt 1912, by Leslie-Judge Company. Entered at the Post-offig. at New York as second-class mail matter. Cable address, ‘‘Judgark.” Telephone 6632 Madison Square. Published weekly by Leslie-Judge Company, Brunswick Bulk 225 Fifth Avenue, New York. ant. John A. Sleicher, President. Reuben P. Sleicher, Secretary A. E. Rollauer, Assistant Treasurer. Grant E. Hamilton, Art Director. J. A. Waldron, Editor. CONTENTS . Cover Design—Our College Widow . Penrhyn Stanlarws Judge's Revue. " . : Raymond Cracwford Ewe Editorials: Women"s Fashions Staggering Figures Lricg Decisions The Church of the Near Future . . Morris Wade Be a Helper ° e . . J. A. Waldron Bill for a Bald-faced Hors: . . James Oliver Curcwoed Illustrated Phrases from Fiction . Hy Mayer Charles, the Child Chauffeur . . Roy L. McCardell The Modern Woman—Lectures of Emma Caustic: The Fragile Flower . ° Oresla W. Haskell With Foreign Funmakers—-With the College Wits—Stories with Smiles— Passing the Mustard—Up-to-Date Jests and Verse by Judge's Humorists, etc. Other illustrations by Charles Wright, Bryans, Tousey, Crarford Young, Gruelle, Flato, J. Conacher, Will Yaater, Jones, Harve Peake, Ralph Barton, Eliza Curtis, Will B. Johnstone, Low Rogers, Zim, H.C. Temple, and others. SUBSCRIPTION RATES One year, or 52 numbers : . « Six months, or 26 numbers : : : Thirteen weeks Sabseriptions payable in advance by EuRorean AGENTS — International iptions and advertising for all the publications of Leslie-Judge Compary vl regular rates at any of the above offices Contributors must inelude a stamped and idressed envelope with all marcy he latter when found unavailable cannot be guaranteed. We rere itted for publication, only on condition that we shall not be belé = injury while in our hands or in transit. itd not be found at any news-stand, the publishers will be under obligatae if that fact he promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 cents per copy ; 1$11, 20 cents ; 1910, 30 ce e. ie contents of JuDGE are protected by copyright in both the United States and Gut Postage free in the United States, its dependencies, and Mexico. To Canadian Pre inees add SO cents a year for postage: to all foreign countries add $1.00 a year. et Western Apvertisinc Orrice: Marquette Building, Chicago, ML Leslie-Judge Company, 225 Fifth Avenue, New York HE CHRISTMAS NUMBER of JUDGE wil surpass even the most elaborate Christmas Numbers of the past. It will be bountifully illustrated m black as well as colored drawings, by well known artiss of the day. Some of the best known scribes will do ther best to make this one of the most unique and distinctive holiday numbers of any national paper. Be sure to it early. It will be dated December 7th. OUT NEXT WEEK In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com