Judge — November 23, 1912 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Advertising of Advertising—A Series of Weekly Talks—No. 44 The Bigness of Little Things JXRE you interested in the picture part of advertisements? Do notice them more. It is interesting to see how. the smallest details are thought of. Perhaps you have noticed an advertisement with great bunches of grapes. No, I won't tell whether it’s a grape juice or a baking powder advertisement. But the grapes are so natural, so juicy, so luscious looking that they fairly. make one reach out for them. Well done? Why the advertiser looked a whole year to find an artist who could paint grapes like that. Don’t you think the search was richly rewarded? And that is only one of many instances that show the closest attention to little thingsand emphasize the bigness of little things. litiu fad ¢ 3 Vol. LXIII. November 23, 1912. No. 163 Copyright 1912, by Lesti ’. at Rew Vork as second-class reall matter. Cable address, “Jone Telephone 6632 Madison Square. Published weekly by Leslie-Judge Company, Brunswick Building, 225 Fifth Avenue, New York. John A. Sleicher, President. Reuben P. Sleicher, Secy A. E. Rollauer, Assistant Treasurer. Grant E. Hamilton, Art Director. J. A. Waldron, Editor. THANKSGIVING NUMBER Cover Design . . . . Ray Rohn Judge's Revue . . Raymond C. Ewer Editorials: Thanksgiving Babies and Housewérk Brief Decisions A Confession . . . . The Songs His Mother Sang . . me Jol H. Concerning a Bird =. . . Harrold Skinner From a Philosopher’s Noteboo! John Kendrick Bary Cupid, M.D. . . . Carlyle Smith Housemother’s Thanksgiving Maxie V. Caruthers The Happy Day Club . A Honeymoon Incident A Reverie in Church . : The Modern Woman—Suffrage Saapshots . With Foreign Funmakers Amusing Stories About Well-known Persons With the College Wits, Storles with Smiles, Passing the Mustard, Upto Date Jests and Verse by Judge Humorists. IMustrations by £. 8. Bird, Westmacott, Ralph Barton, C. W. Kahle, Joe Anthony Ryan, Chester L. Grade, R. B. Fuller, Donald Mckee, J, Conacher, A. T. Merrick, B. H. Sanders, Otto Lang, Low Rogers, Zim, and others. J. A. Waldron Mathilde Bilbro Ida Husted Harper SUBSCRIPTION RATES One year, or 62 numbers : : : - Six months, or 26 numbe: : : . Thirteen weeks - : : - r Subseriptions payable in advance by draft on New York, or by express or postal eve. EN AN AGENTS — International News Company, Bream's Building, Ouxry h's News Exehaset, Germa: Subscriptions and advertising for all the publications of Leslie-Judge Compary vil be taken at regular rates at any of the above offices. , ‘stamped and self-addressed envelope with all mancary? otherwise return of the latter when found unavailable cannot be guaranteed. We reat material, sub If leation, only on condition that we shall not be bald > sponsible for its loss or injury js or in transit. If JupcE cannot be found at nd, the publishers will be under cbligsias if that fact be promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 cents per copy; 1¢11, 20 cents ; 1910, 9 cat The contents of Jupce are protected by copyright in both the United States and Grat Britain. Postage free in the United States, its dependencies, and Mexico. To Canadisa Pre inces add SO cents @ year for postage: to all foreign countries add $1.00 a year. ete. Western ApVERTISING OPrice: Marquette Building, Chicago, IL Leslie-Judge Company, 225 Fifth Avenue, New York surpass even the most elaborate Christmas Numbet of the past. It will be bountifully illustrated } black as well as colored drawings, by well known artis of the day. Some of the best known scribes will do ther best to make this one of the most unique and distinctive holiday numbers of any national paper. Be sure to order it, December 7th. "Pe CHRISTMAS NUMBER of JUDGE wa In answering adverusements please mention JUDGZ. It will be appreciated. comicbooks.com