Judge, 1912-10-05 · page 26 of 26
Judge — October 5, 1912 — page 26: what you’re looking at
What you’re looking at
This is a **Wrigley's Spearmint gum advertisement**, not political satire. The "cartoon" depicts a domestic scene where a child holds a box of gum while an adult (likely a parent) enters carrying a single stick—apparently having broken a promise to bring a full box. The ad uses this relatable scenario to pitch bulk purchasing: buying by the box is cheaper, keeps gum fresher, and provides better value than individual sticks. The copy emphasizes health benefits typical of early 20th-century advertising—claims that gum aids digestion, benefits teeth, and "purifies breath after smoking." The humor is mild domestic comedy meant to resonate with parents and children, not political commentary. This represents the type of commercial content mixed with editorial material common in Judge magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Why are you bringing that? “Cause you promised me a whole box of WRIGLEY'S SPEARMINT It’s one of the /& few things your children like that’s ¢j good for them. Every stick y of this mint juice dainty benefits teeth and aids digestion. But if you buy it by the box, it benefits more, costs less and stays fresh until used. This refreshing, nerve-soothing, — time- passing tidbit purifies breath after smok- ing. It’s all enjoyment and all benefit, all day long, for all ages. BUY IT BY THE BOX of any dealer. It’s beneficial economy. Look for the spear. The flavor lasts. SOY Y N —_—_— comicbooks.com