Judge, 1912-09-28 · page 21 of 24
Judge — September 28, 1912 — page 21: what you’re looking at
What you’re looking at
This page contains primarily **advertising** rather than political cartoons. The dominant feature is a large Schlitz beer advertisement occupying the right two-thirds of the page, claiming the brown bottle "keeps Schlitz pure" and that "physicians and surgeons prescribe Schlitz...as a builder of health." On the left side are brief humorous anecdotes titled "Stories with Smiles"—short joke pieces about a deaf man avoiding jury duty, a Black laborer's malapropism about "relations," a frugal Vermonter selling a worthless horse, and a child confusing watermelon with swimming water. These deploy period-typical racial stereotypes in their humor. The lower portion contains additional product advertisements for diamonds and gemstones. **Historical context**: This appears to be from the Prohibition era or just before, when beer companies still advertised openly. The claims that Schlitz had medicinal properties reflect early-20th-century marketing practices before modern pharmaceutical regulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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