Judge, 1912-09-14 · page 2 of 24
Judge — September 14, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. The left side features "Salespeople's Help," an article arguing that advertising influences shoppers and improves salespeople's morale—a straightforward business argument for the era. The right side shows this is a "Smokers' Number" special issue, with a contents list featuring articles about smoking, cigars, and pipes (titles like "The Indian Pipe Dreams" and "A Cigarette Heart"). The cover design reference mentions "A Sweet Smoke." The magazine's masthead indicates this is Vol. LXIII from September 1912. The page lacks significant political cartoons or satirical commentary—it's primarily **commercial and lifestyle-focused content** typical of early 20th-century humor magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Advertising of Advertising— A Series of Weekly Talks Salespeople’s Help Have you noticed the influence of advertising on salespeople ? It lightens theif labors. It creates interest in articles before customers go to the store. It swells the volume of busi- ness. Nearly everyone who directs the selling of goods knows by experi- ence the value of advertising in- fluence upon the selling organi- zation. Whenever salespeople become intefested in advertising it is easier to secure their co-opera- tion in making the store service as attractive as the merchandise and prices. Haven’t you found this so your- self? When you were shopping didn’t you find the sales force of the store more than ordinarily atten- tive to your interest where ad- vertising called attention to par- ticular goods? Advertising spreads an optim- ism among salespeople which makes shopping a delight. — kdtalNihefuwe | | J ud & e Vol. LXIII. September 14, 1912. Now1623 Copyright 1912, by Leslie-Judge Company Entered at the Post-office at New York as second-class mail matter. Cable address, *‘Judgark.” Telephone 6632 Madison Square. Published weekly by Leslie-Judge Company, Brunswick Building, 225 Fifth Avenue, New York. { John A. Sleicher, President. Reuben P. Sleicher, Secretary A. E. Rollauer, Assistant Treasurer. CONTENTS SMOKERS’ NUMBER Cover Design—A Sweet Smoke ee CW, Fairchild Judge's Political Billboard Editorials : Tobacco A Serious Question The Indian @ Ge . = Minna Irving PipeDreams . ww wk, Ella Bentley Arthur Her First Cigarette (Breaking into Society) —//ustration Ray Roka A Cigarette Heart . . . ° ° « James Hay, Jr. Smoke . 2... 1 ww.) oR AL Waldron Dreams < . . . . . ° + John Kendrick Barg Cigars and Income Donald A. Kahn The Pipe. George B. Staff A Popular Poison A Smoking World All Smoke ee ee ee hidea Keck Wiggins Tobacco 8. www eee Wm J. Lampton Why Do You Smoke ? (iilustration) Ralph Barton Character In Pipes . . . Charles Phelps Cuskirg The Modern Woman—Chatter Lillian St. John Collis The Girl oa His Mind (J//ustration) Adones Fulton Sclence versus Tradition.) . ww. Jane Sure The Millennium. ww www A. Walter Urting Effects . . 2. 2... «Nathan M. Levy Why,of Course! . . 0. we Otto B. Shott Amusing Stories of Well-known Persons Stories with Smiles Passing the Mustard Up-to-date Jests by Judge's Humorists. Additional illustrations by Jones, Carlson, Laura Foster, H. A. Paerm, Hamilton, Williams, Clara Reynolds, A. T. Merrick, Duncan, C. D. Peters, Shef. Clarke, Brycus, and others. SUBSCRIPTION RATES One year, or 62 numbers : s «es Six months, or 26 number «ws Thirteen weeks - eh ee Subscriptions payable in advance by draft on New York, or by expre EUROPEAN AGENTS — International News Company, Bream's Building, Lane, London: Brentano's, Avenue de COpera, Paris; Saarbach's News Exehanm 14 John Street, Adelphi, London; $6 Rue de la Victoire, Haris; 1 Clara Strasee, Mest Germany. Subscriptions and advertising for all the publications of Leslie-Judge Company 2 be taken at regular rates at any of the above offices. Contributors must include a stamped and ddressed envelope with all manusery? otherwise return of the latter when found unavailable cannot be guaranteed. We recat such material, submitted for publication, only on condition that we shall not be beld sponsible for its loss or injury while in our hands or in transit. 5 If Jupar cannot be found at any news-stand, the publishers will be under obligates if that fact be promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 cents per copy; 1811. 20 cents ; 1910, 90 ces ete. The contents of Jupce are protected by copyright in both the United States and Gr Britain. Postage free in the United States, its dependencies, and Mexico. To Canadian Prt inces add SO cents a year for postage: to all foreign countries add $1.00 8 year. | 7 Western Apventisinc Orrice: Marquette Building, Chicago, Il. LESLIE-JUDGE COMPANY 225 Fifth Avenue New York Cily comicbooks.com