Judge, 1912-08-31 · page 2 of 24
Judge — August 31, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. The main article, "The Spur," argues that advertising establishes high standards and spurs improvement—using a railroad locomotive as metaphor. The piece claims that a ten-year-old Eastern railroad locomotive, once marveled at, is now obsolete and replaced by a superior model, illustrating how competition (driven by advertising) motivates progress. The "Refuse Substitutes" cartoon at bottom right is a **promotional ad** encouraging readers to buy the original Judge magazine rather than competitor publications. The page contains a table of contents listing various articles and illustrations but lacks overt political commentary or identifiable caricatured figures. It reflects early-20th-century advertising philosophy celebrating commercial competition and modernization.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Advertising of Advertising— A Series of Weekly Talks No. 33 Y The Spur DVERTISING such new standards to be lived up to. It gives a spur to improvement. Ten years ago one of the Eastern rail- roads had a locomotive which became famous for its speed, it was a marvel of its time. To-day that locomotive is re- placed by a monster, costing nearly twice as much. And what of the old locomotive? It is spending its last days— that ten year older—I’m al- most ashamed to tell you, pulling an ordinary old milk train. Turn this over in your mind. Advertising set the standard to be lived up to. Therein lies the spur to improve the service for your benefit. Vol. LXIII. cag right 1912, by Leslie-Judge Company. Entered at the Post-office lew York as second-class mail matter. Published weekly byt Leslie-Judge Compan: John A. Sachets Fe President. Cover Desiga—The Princeton Girl Judge's Political Billboard . J ud § e No. 1611 August 31, 1912. Telephone 6632 Madison Square. 5 Fifth Avenue, New A. E. Rollauer, Assistant Treasurer. CONTENT S Cable address, ‘‘Judgark.” Ys Br Branswick Building, ‘ork. Reuben P. ; Steicher, Secretary When Love Is Young (ilustrated by the author) Oliver Herford The Fourth Girl . . . Mis Rival. . The Modern Woman . Kate, Masterson and others, Amusiog Stories About Well-known Persons Laughs from Other Lands, Stories with Smiles, Passing the Mustard, and Up-to-date Humor by Judge's Jesters. R. B. Fuller, Dean Cornwell, Chester Goode, Bob Gordon, Monte Crews, Oliver Herferd, Art Young, H. A. Petersen, Barton, Lou Rogers, Joseph Cummings Chase, Will Joues am. B. Comstock. | In answering advertisements please mention JUDGE. It will be appreciatea. if Jur cannot Britain. SUBSERIETION’ RATES Gabeeriptions "payable in advance by draft on New York, Se by c — Internati Western ADVERTISING OPrice: Marquette Building, Chicago, III. James Montgomery Flagg Carlson and Hamilton Editorials : Political Emblems Food for Thought On the Avenue Motor Chat . se ee The Cheap Man . Tom P. Morgan Amaryllis C. G. Garretion It Might Not Have Been Harry Irving Horton Pests . . F. J. Collins Edward M. Thierry Lillian St. John Collins IMastrations by Ray Rohn, Zim, Clara Reynolds, Shef. Clarke, Towser, Rigby. Ralph 1d Enos Subscriptions and advertising for all the pablicstions of Leslie-Judge Company vil be taken at regular rates at any of the above Contributors must include @ stamped and ‘self-addressed envelope with all manescria otherwise return of the latter when found unavailable cannot be such material, submitted for publication, only on condition tha sponsible for its loss or injury whilein our hands or in transit. be found at any news-stand, the publishers will be under obligatias If that fact be proeaptly reported on postal card or by letter. K NUMBERS: Present year, 10 cents per copy; 1611, 20 cents ; 1910, 30 cestt Pts The contents of June are protected by copyright in both the United States and Grat Postage free in the United States, its dependencies, and Mexico. To Canadian Pre inces add SO cents a year for postage: to all foreign countries add $1.00 a year. LESLIE-JUDGE COMPANY 225 Fifth Avenue New York City ADVERTISERS’ wouldn't do to tell you much about it. the pleasure of a great copy of this number; won't be disappointed. comicbook —Editor of Fudge. REFUSE SUBSTITUTES Take the only and_ original NUMBER of JUDGE home with you. It will be out next week. It too You'd miss sur- prise. Just be sure to havea you s.com