Judge, 1912-08-24 · page 2 of 24
Judge — August 24, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertisement** for a correspondence school, disguised as editorial content. The image shows two men in business attire, with the larger figure appearing to mentor or supervise the smaller one. The ad's argument uses commercial warfare as metaphor: just as manufacturers must continuously advertise to maintain market share and reputation, individuals must continually self-promote to achieve career advancement. The phrase "You are making good!" frames workplace success as dependent on visible, consistent self-promotion rather than merit alone. This reflects early-20th-century anxieties about **corporate competition and personal advancement** during American industrialization. The advertisement essentially sells the idea that self-marketing and visibility are essential survival skills in modern business culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judge Vol. LXIII. August 24, 1912. 1610 =—, Copyright 1912, by Lestie-Judge Company. Entered at the Post-office iew York as second-class mail matter. Cable address, ‘*Judgark.” Telephone 6632 Madison Square. Published weekly by Leslie-Judge Company, 1 Brunswick Building, 225 Fifth Avenue, New York. John A. Sleicher, President. Reuben P. Sleicher, Secretary A. E. Rollauer, Assistant Treasurer. CONTENT S_— Advertising of Advertising— A Series of Weekly Talks No. 32 — Cover Desige—First America: American Boy Scout " Wil C Will Crarwford Judge's Polltical Billboard . . . . » Zim and Jones Her Progress. ww we we A. Waldron Editorial Columbus and His $7,000 Foolish Expenditure Al French Problem A Frank Kansan Shipmates . wwe ee ORR K Oh, Ye Pessimists ! . . . . . « Charles P. Shoffner Hats ‘ i r ¥ Py : George B. Stay The Artificial Escort . . . . . + Tudor Jenks SwattheFly 2... oe Don, Cameron Shafer Unnatural History Lessons —The Duck . « Carleton G. Garresen Popular Science . . . . . . Charles P. Cushing Adjusting Difficulties . ‘ « Donald A. Kahn Amusing Stories About Well-| known Persons | The Battle for Recognition Ta SS Na Ne es Ce hd Sed Thumb-nall Essays—Abroad . . ws John Kendrick Bangs OU are making good! is Stories with Smiles, Passing the Mustard, Little Conversations and So begins ihe advert cement of Up-to-date Humor by Judge's Jesters. a correspondence sctiool, Yes, an! IMustrations by Bob Addams, (. Bertram Hartman, A. T. Merrick, Laura adds, “‘Don’t you want your em- Foster, Ralph Sriggs Fuller, Ralph Barton, H. A. Petersen, Will B. ployer to say this to you? Don’t you want Johnstone, Barksdale Rogers, L. Fellows, Grant E, Hamitton, T. S. him to say ‘I've been watching you, young Sullivant, Clara Reynolds,’ Donald McKee, Will Jones, Lou Rogers man, and 1am going to give youa raise, and 1. Willenborg. and a better: position. SUBSCRIPTION RATES One year, or 62 numbers = How many young fellows (and some older Sear eS comoer . . . rr] ones) are plugging along, battling with Thirteen weeks - - - - 125 Subecriptions payable in advance by draft on New York. or by express or postal ene brutal obstacles, hoping to hear at the end EUnorean AGents — International News. Company. Bream's Building, Chaser of a few months, “You are making good! Lane. E London: Brentano's, Avenue de Opera, Paris; Saarbach's News Exchasn, 14 John Street, Adelphi, London: 56 Rue de la Victoire, Furia; 1 Clara Strasse, Mem Perhaps you have such a son, or a brother, Germany. : 7 yes, perhaps a husband, whose work keeps be taien at rorular rates at anvof the above offices ns of “enleJouse Company © 5 Contributors must include a stamped and eelf-addressed envelope with all manurer#s the little home going. peerspelers return bobews latter when found Gayaniabis: Sepert be gual cir i Aas red such materi: itted =f: blication, only on condition that w not » Then remember that his battle is the same sponsible for its loss.or injury while in our hands or in transit. kind of a battle that the advertising manu- If Junge cannot be found at any news-stand, the publishers will be under obligate if that fact be promptly reported on postal card or by letter. facturer is waging every day with trade BACK NUMBERS: Present year, 10 cents per copy; 1911, 20 cents ; 1910, 30 ce ete. ‘The contents of Jupce are protected by copyright in both the United States and Gre | Britain. Postage free in the United States, its dependencies, and Mexico. To Canadian Pre | inces add Scents a year for post to all foreign countries add $1.00 a year. pirates who stop at nothing to win away your patronage. Cut prices are their favorite means, and for their every cut in price, depend on it there is a corresponding cut in quality, for those pirates are preying on reputations, not building them. They don’t care what you think—after they get your money. The manufacturer who advertises does care though, for he could not continue to advertise unless his goods were well worth the price and satisfied you completely—unless they made good. lltaWe fesse Western Apvertisina Orrice: Marquette Building, Chicago, Il LESLIE-JUDGE COMPANY |225 Fifth Avenue New York City The Advertisers’ Number of JUDGE will be on the news-stands September 7th. Every page will have a surprise in store for you: Cartoons, verse and real screams—you don’t know how funny advertisements are. Look out for this number, tell your newsdealer to Save you a Copy. —Editor of Judge. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com