Judge, 1912-08-17 · page 24 of 24
Judge — August 17, 1912 — page 24: what you’re looking at
What you’re looking at
This is a **Wrigley's Spearmint gum advertisement**, not political satire. It depicts a courtship scene where a man presents gum to a woman in a heart-shaped frame, suggesting gum-giving as a romantic gesture. The ad's humor plays on early 20th-century courtship conventions: presenting the woman with a small gift to improve her appearance and appeal. The text promises gum maintains "bright smile," "breath," and "digestion"—practical benefits dressed as romantic enhancement. The phrase "Give It By The Box" suggests buying multiple packages as a courting gift. "Look for the spear" refers to Wrigley's spearmint leaf logo. This reflects period advertising that linked consumer products to social success and romantic viability—a common marketing strategy targeting young men to purchase gum for their female companions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Its The Courting Confection’ Give If \By/The Box’ | Make her bright smile “The goody that's good brighter. Give her this for her” costs Httle by continuous enjoyment the package, but less that’s a continuous aid by the box of twenty to teeth—breath—appe- packages. Ask your tite—digestion. dealer. Look for the spear! The flavor lasts! comicbooks.com