Judge, 1912-08-17 · page 2 of 24
Judge — August 17, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. The left side features an article titled "See That Hump?" with an illustration of a camel wearing a hat. The piece uses the camel as a metaphor to explain **trade-marks and branding**—comparing how people remember a camel by its distinctive hump to how consumers remember products by their distinctive marks. The article argues that trade-marks, regardless of product size, are crucial for brand recognition and responsibility. The right side contains the magazine's **table of contents and subscription information** for the August 17, 1912 issue (Vol. LXIII, No. 160). The satire here is gentle and commercial rather than political—using familiar imagery (the zoo camel) to make a business argument about the importance of advertising and brand recognition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Advertising of Advertising— A Series of Weekly Talks No. 31 > See That Hump? WO young people were going through the Philadelphia Zoo one Sunday. The drom- edary came striding along. It rather startled them. But the young fellow recovered himself quickly and said, with a smile, “See that Hump?” Of course you know of what that reminded the girl. Yes, though these hooks and eyes are very reasonable in price —such quantities have been sold, that the makers are reputed to be millionaires—after but a few years since the goods were first introduced. But what could these manu- facturers have done if they had not had a good goods, and an easily remembered trade-mark ? Bear in mind always that it isn’t the size of the article which determines the importance of the trade-mark. Whether the article is large or small the trade-mark is the big guarantee of responsi- bility. To buy through the hel of advertised trade-marks is to buy with your eyes open. In answering advertisements please mention JUDGE, It will be appreciated. Jud ge | Vol. LXIII. August 17, 1912. No. 109 | co yright 1912, by Lestie-Judge Company. Entered at the Post-offic iew York as second-class mail matter. Cable address, ‘‘Judgark.” Telephone 6632 Madison Square. Published weekly by Leslie-Judge Company, Brunswick Building, | 225 Fifth Avenue, New York. John A. Steicher; FE President. Reuben P. Sleicher, Secretary . E. Rollauer, Assistant Treasurer. CONTENTS Cover Design Yee. Mave To Do Better Than - James Montgomery Flag, | A Votes io the’ Night (itlustration)” . . «Monte Crews Judge's Political Billboard . . Jones and Carlson Eélloriate Youth The Idle Boy Style A Warning Opportunity . . . Louis Schneider and For Keeps ‘Uilustration, . + Ray Rohn A Vacation Chai ith a Witty Oyster . John Kendrick Bangs The Poet's Acc Bool . Neeta Marguis Pity the Blind (double-page Mlustration) . Anton Fischer All Rights Reserved (Illustration) . . + Flato Amusiog Stories About Well-known Persons The Modern Woman Miriam Allen De Ford, , David Stephen Mason, and othe The Magna Cha: Convention Terrell Love Holliday | The Mighty Dollar . e ¥ 5 RUT A Misplaced Tramp J. K. Le Baron Up-to-date Humor by ‘Judge Jesters, Stories with miles, etc. Additional Miustrations by k. 8. Bird, Zim, KR. B. Fuller, Dean Core awell, A. T. Merrick, W. O, Wilson, Barksdale Rogers, Petersen, Rigby, J. Conacher, and others. SUBSCRIPTION RATES ‘One year, or 62 numbers Six months, of 26 numbers oe - br] Thirteen weeks : - = 125 Subscriptions payable in advance by draft on New York, or by ternational Ne pany, Bream's Subscriptions and advertising for all the publications of Leslie-Judge Company wi be taken at regular rates at any of the above offices. Contributors mast include a stamped and self-addressed envelope with all othei tter when found unavailable cannot be s teed. for publication, only on condition thet ve 8 loss or injury whilein our hands or in tra If Jupar cannot be found at any ne , ‘ablishera will be under obi If thas fact be promptly reported on postal card or by bette: ACK NUMBERS: Present year, 10 cents per copy: 1511, 20 cents ; 1910, 39 "The contents of JuDGE are protected by copyright in both the United States and Britain. Postage free in the United States, its dependencies, and Mexico. To Canadian Inces add cents a year for postage; to all foreign countries add $1.00 a year. Western ADVERTISING OPrice: Marquette Building, Chicago, Il LESLIE-JUDGE COMPANY 225 Fifth Avenue New York CG Something Different That's coming out September 7th. Advertisers’ Number of Judge It's unique. It's distinctive. It's out of the ordinary. Each number of Judge is a green spot in your memory. The Advertisers’ Number will stand out in a long list of exceptional numbers, so don’t miss it. sure to get the September 7th issue. Editor of Judge. comicbooks.com