Judge — August 10, 1912 — page 2: what you’re looking at

What you’re looking at

# Judge Magazine Analysis — August 10, 1912 This page is primarily an **advertising feature** rather than political satire. The left side contains "The Underlining Instinct," an ad copy by Leslie-Judge Company's Advertising Director Allan Hoffmann, quoting Judge Grosceup on ownership and independence as fundamental American values. The quote links acquisitiveness to the nation's founding and westward expansion—suggesting that wanting to own things (and thus buy advertised products) is patriotic and natural. The right side shows the magazine's contents page and subscription rates ($5 yearly). This appears standard editorial/business matter rather than satirical commentary, typical of Judge's format blending humor with commercial messaging.