Judge, 1912-08-10 · page 2 of 24
Judge — August 10, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertising feature** rather than political satire. The left side contains "The Underlining Instinct," an ad copy by Leslie-Judge Company's Advertising Director Allan Hoffmann, quoting Judge Grosceup on ownership and independence as fundamental American values. The quote links acquisitiveness to the nation's founding and westward expansion—suggesting that wanting to own things (and thus buy advertised products) is patriotic and natural. The right side shows the magazine's contents page and subscription rates ($5 yearly). This appears standard editorial/business matter rather than satirical commentary, typical of Judge's format blending humor with commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
¢ The Underlying Instinct T DOESN’T matter whether advertising in- fluences you to buy a hat, a town lot ora baby carriage, it is good for you. As Judge Grosscup says: “To own something; to be independent; to be a master; to have dominion all one’s own; this is a part of the heritage that came to us from our Anglo-Saxon an- cestry, as much a part as liberty of religious thought, liberty of press, liberty of public speech; for dominion over what is within the breast, and dominion over what is with- out, are essentially the same thmg. Both go back tothe same underlying instinct—the instinct of self-respect, of being somebody. This it was that brought our fathers across the Atlantic and laid the foundations of this republic in Virginia and Massachusetts. This it was that brought their children across the Alleghanies, and laid the founda- tions of republican empire in the Mississippi Valley. This it is that is taking our chil- dren across the Rocky Mountains and build- ing up the Pacific Coast.’ There is scarcely a plan you have for the future, regarding which advertising cannot help you. Look through the advertising pages of this and other great publications and see if this is not so. é Advertising Director Lestie-Judge Co. Advertising of Advertising Talk—No. 30 In answering advertisements please mention JUDGE. It will be appreciated. Jud ge | Vol. LXIII. August 10, 1912. No. 1608 Copyright 1912, by Leslie-Judge Company. Entered at the Post-office at New York as second-class mail matter. Cable address, ‘‘Judgark.”” Telephone 6632 Madison Square. Published weekly by Lestie-Judge Company, Brunswick Building, 225 Fifth Avenue, New York. | John A. Sleicher, President. Reuben P. Sleicher, Secretary, A. E. Rollauer, Assistant Treasurer. CONTENTS . W. Fairchild Handi, Jones and Carlion Hobbies John Gruelle Cover er Design oo os ae ty Judge's Political Billboard. . . . . Editorials Good Nature Our Poor Rick The Bugville County Fair . . . . Make Good . . . . . . . Denis A. McCarthy He Didn't Jine"Em . 3 oe oe Zz. D. r Our Marriage Conditions oe ee William J. Lampton | When Clubs Were Trumps. «St Beech Hilton Man Is Prone to Err . . Terrell Love Holliday The Thunderstorm (fourth of Judge's double. spate pictures of life in camp, in colors) ‘ Edawin F. Bayha AComingMarvel 2... ww AL Waldron The Wind-up Minna Irving Amusing Stories About Welt! kaewe Persons, | The Moderna Woman (Her Right to Vote) William A. McGarry, ate | Perverted Proverbs . . . . . Jd. O'Connell My Ideal . . . . Russell Smith Every-day Philosophy . . William J. Burtscher | An Extenuating Circumstance ° « * Laura 1. Kirkrvoot Motor Chat, Little Conversations, Stories with Smiles, Passing the Mustard, and Up-to-date Humor by Judge's Jesters. Laughs from Other Lands. Various —— by A. D. Rahn, Peters, Zim, (. B. Hartman, Ray Rohn, A. T, Weston, Barksdale Rogers, Calvert Smith, Bo M. Fair bank, : B. Fuller, C. W. Kahles, Flohri. SUBSCRIPTION RATES One year, or 52 numbers . $5.00, Six months, or 26 numbers - - - 26 Thirteen weeks - : os = Subscriptions payable in advance by draft on New York, or by expres. or postal order. Eurorean AGENTS — International News Company, Bream's Building, Chancery Brentano's, Avenue de (Opera, Paris; Saarbach's News Ezchanot, Lane, E. C., London; 1 Clara Strasse, Maine, 18 John Street, Adelphi, London; 58 Rue de la Victoire, furia; Germany. Subscriptions and advertising for all the publications of Leslie-Judge Company will be taken at regular rates at any of the above offices. | Contributors must include a stamped and self-addressed envelope with all manuscripts otherwise return of the latter when found unavailable cannot be guaranteed. We receive such material, submitted for publication, only on condition that we shall not be held re sponsible for its loss or injury while in our hands or in transit. If JupGR cannot be found at any news-stand, the publishers will be under obligation if that fact be promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 cents per copy; 1611. 20 cents ; 1910, 30 cents ete. ‘The contents of Jupae are protected by copyright in both the United States and Grest Britain. Postage free in the United States, its dependencies, inces add {cents a year for post to all foreign countries add $1.00 0 WESTERN ADVERTISING OFFICE Marquette Building, Chicago, Ill LESLIE-JUDGE COMPANY |\225 Fifth Avenue New York City comicbooks.com