Judge — August 3, 1912 — page 26: what you’re looking at

What you’re looking at

This is a commercial advertisement for Cuban cigars, not political satire. The image depicts a mounted military or royal figure in formal dress uniform leading a procession of uniformed soldiers on horseback through a street. The ad references "El Príncipe de Gales" (The Prince of Wales) in the product name, capitalizing on royal prestige to market luxury cigars. The tagline "Smoked by Gentlemen Everywhere" targets affluent male consumers by associating the product with aristocratic status and refinement. The opening question "Have you smoked one lately?" uses casual language to encourage repeat purchases. Without knowing the specific publication date, the Prince of Wales reference likely invoked a contemporary royal figure to enhance the product's cachet among American consumers.