Judge, 1912-07-27 · page 2 of 24
Judge — July 27, 1912 — page 2: what you’re looking at
What you’re looking at
The main cartoon titled "Do You Look For It?" discusses trademark recognition and consumer behavior. It uses the metaphor of seeking "sterling" quality in goods—comparing it to British silversmiths' marks that guaranteed authenticity. The figure shown appears to represent a tradesman or craftsperson. The satire argues that consumers should seek recognized brand marks on products, just as people trust hallmarked silver. The cartoonist suggests brand reputation functions like a craftsman's seal—a guarantee of quality earned over time. The page is primarily advertising, with a prominent Bowser gasoline storage system ad and subscription information for Judge magazine. The cartoon exemplifies early 20th-century marketing rhetoric emphasizing brand trust and standardization.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Good Gasolene J a d $ ‘ for Your Automobile Vol. LXII. July 27, 1912. No. 1606 DO YOU OWN AN AUTO- 2 MOBILE? DO YOU EXPECT TO Copyright 1912, by Lestie-Judge Company. Entered at the Post-olfice OWN ONE ? at New York as second-class mail matter. Cable address, *‘Judgark.” Telephone 6632 Madison Square. Then you ought to have or know about the Published weekly by Leslie-Judge Company, Brunswick Building, BOWSER Gasolene and Oil Storage System 225 Fifth Avenue, New York. | John A. Sleicher, President. Reuben P. Sleicher, Secretary, A. E. Rollauer, Assistant Treasurer. Because you should have good, stron, gasolene to run your car--You should prevent evaporation and deterioration—You should protect yourself = from fre and explosion—That’s why every autoist needs and should have a Bowser System. It's as necessary to satisfactory motoring as the car incl ; CONTENTS It makes no difference about the size of your car or garage, there 1s —_ a Bowser System to meet your needs in size, style and price. 800,000 Bowser Tanks in use today. Ask for 1912 catalogue No. 2$ Cover Design . . . a a 5 Fi Zim It tells how to cut automobile expenses. Free. Judge's Political Billboard =. 0. ww, r Editor'als Dog Days Extremes S. F. BOWSER & co., Inc. The Dog's Sollloquy =... . Lida Keck Wiggins Ft. Wayne, Ini ; | Unnatural History Lessons—The Dog «6 Carleton G. Carretion New York, Bestos, Chicago. St: Lauis, Miane- . The Strange Friendship of Alphonse and Mickey = J. A. Waldron hom Dallas, A. Wale Cor ny anges The Heart That Failed = 5s... Jane Vivian Twenty-seven years in the Self The Modera Woman = $ @ 8 measariog Oil Pump an¢ 4 . Stranger Than Fiction 7 . . - + Charles P. Shoffner Tonk Cason: P Amusing Stories About Well-known Persons Summer Season of the Garden-Plot . + UW. Lynn Staley Laughs AcrosstheSea . ww Up-to-date Humor by Judge's Jesters . ‘ Fs Mlustrations by James Montgomer Flagg, Charles Sarka, Peters, Charles Wright, Grant Hamtltov, Monahan, H. A. Petersen, W. Jones, Chester Garde, Ray Koht © W = Kahles, TS Sullevant, John Gruelle, R. B. Fuller, Pulph Barton and others es se ee es SUBSCRIPTION RATES One year, or 52 numbers . . » Six months, or 16 numbers : - Thirteen weeks : «_& 1 Subscriptions payable ir advance by draft on New York, or by express or postal order. EvRrorean AGENTS — International News Company, . London; Brentano's, Aven rect, Adelphi, London; 56 Rue de la ADVERTISING OF ADVERTISING —A SERIES OF TALKS—28 Do You Look For It? to Britain’s throne, he felt the 1 Clara s Victoire, Maria: HEN you buy silver don’t you look for the “Ster- need of these workers in silve to perfect hise Germany. Subscriptions and advertising for all the be taken at regular rates at any of the above offi Contributors must include a stamped and self-ai _therwise return of the latter w not be guaranteed. We receive such material, submitted for pu on that we shall not be held re sponsible for its loss or injury whilein our hands or in transit If Jupce cannot be found at any news-stand, the publishers will be under obligations if that fact he promntly reported on postal card or by letter, BACK NUMBERS: Present year, 19 cents per copy; 1511, 20 cents ; 1910. 90 cents, e. tions of Leslie-Judxe Company will ling” mark? ie d envelope with nuscripts, age and give e If it’s there you feel that you have something sub- stantial—"‘solid,” as they say. cellence to silver craft generally. So he sent tor J States and Great The contents of Junor are protected by copyright in both the Uni Britain. | Postage free in the Unitec States, its dependenci inces add cents a year for postage: to all foreign them, nd Mexico. To Canadian Prov- untries add $1.00 a year. That is the force of reputation There on the Western Apvertisine Orrice Marquette Building, Chicago, Ill. LESLIE-JUDGE COMPANY 225 Fifth Avenue New York City That is the func- new soil, those tion of a good trade-mark,—a trade-mark of good goods men of the East. carried forward eseseseseseseseseseseseseSesesesesese. a 4) Are You Fona of Outdoor Life? Another of those magnificent double-page jin spreads in next week's issue of Judge. | It's the third in the series of scenes of Vaca- tion Life in a Summer Camp. Look for this issue. Don’t miss this picture. | EDITOR OF JUDGE. home. The In a case of at “Sterling”? there is focused the influence of overa 18 a standard today. Our taws thousand years. make it a crime for anyone to use that mark on other than “solid” silver. standard they set The name is really a contrac: tion of “Easterling” or *Easter- The ‘Easterlings” we So the good men do does live after them. lings. workers in silver, living in G many,—east of Brit Easterlings."" (GL When Richard the First came eSeSeseseseseseseseseseseseseses: In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com