Judge — July 13, 1912 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Chain of Satisfaction that links you to maximum pleasure and economy in autos mobiling. If we had every automobile owner here where we could show him the difference in oil and gasolene kept ina Bowser Underground Storage System there would be no trouble to convince him of their absolute necessity. There is no man foolish enough to expect to have his money after he has spent it—Yet there are those who expect to re- tain all the driving power of their gasolene when it is kept ina non-evaporation-proof tank where the gas escapes every minute. THINK THAT OVER. The Bowser Will Save Its Small Cost. Send for catalogue N. more facts that every mot toknow—Just dropaca S.F. BOWSER & CO., Inc. FT. WAYNE, IND. Dry Cleaning Systems, e! lished 1585, Advertising of Advertising—A Series of Weekly Talks—No. 26 Supplying a Lack F advertisements were not made so attractive, we would fail to read about hundreds of things we need— Yes, actually need, and not real- ize it. We have to be drawn out. Perhaps this was never better il- lustrated than by a story about aman who invented the Monitor, Ole Bull, the great violinist, was a fellow countryman of Erics- son's. When Bull first vis- ited the United States in the early sixties, he invited the inventor to one of his concerts. ‘The inventor did not go, saying that he did not care for music. Bull persisted, al- though he changed his tactics and went to Ericsson’s works taking along his violin. There, with the utmost tact, he be- gan tointerest Ericsson by talking, not about music, but about’ things of more interest to the inventor. When the conversation reached the Polat where it was easy to do so, Bull asked the inventor to remedy a trumped up defect in his violin. Then he led the conversation to the theory of sound. When Ericsson was absorbed in this scientific discussion, Bull broke in with, “John let me show you what I mean.” With that Bull drew the bow over the strings of his violin. From it came tones of such beauty that Ericsson sat en- tranced. Bull played on and on, Wheo the music ceased, Ericsson cried, “1 never Perhaps you do not know what you lack in things advertised for your good. That is why the advertisers try to reach you with illustrations and human interest stories— anything which will help you to take hold of the nearest point of appeal. Le No. 1604 Vol. LXII. July 13, 1912. & Copyright 1912, by Leslie-Judge Company. Entered at the Post-office | fe w York as second-class mail matter. Cable address, ‘‘Judgark.”’ Telephone 6632 Madison Square. Published weekly by Leslie-Judge Company, Brunswick Bullding, 225 Fifth Avenue, New York. John A. Sleicher, President. Reuben P. Sleicher, Secretary. A. E, Rollauer, Assistant Treasurer. CONTENTS Cover Design. Judge's Political Billboard Through Judge's Opera Glasses . Editorials Jt Will Not Work Excess Baggage Masan Beg’s Advice to His Soa Hatz Those Wor the Days. . Towels, etc, : Why Is It? . 5 Easy . ‘Amusing Stories of Well-Kaown “People. The Modern Woman. . . Lost and Fouad The Warning of the Bell, Laughs Across the Sea Up-to-date Humor by Judge's Jesters Mlustrations by Grant Hamilton, E. Flohri, H. A. Petersen, Zim, Monte Crews, R. &. Fuller, Rigby, Donald McKee, W. L. Terry, Charles Sarka, Ll. Fellows, Chester Garde, Ray Rohn, Ethel Plummer, A, W. Grann James Montgomery Flagg Whipping One Problem Walter G. Doty Gordon Jofinstone W. EF. Donachie Minna Irving R.C. McElravy J. A. Waldron George Taggart Blakeney Gray SUBSCRIPTION RATES One year, or 52 numbers - - : + $5.00 Six months, or 26 numbers : : : 250 Thirteen weeks - - - - + 125 Subscriptions payable in advance by draft on New York, or by express or postal order. EUROPEAN AGENTa — International News Comrany, Bream's Building. Chancery la London: Brentano's, Avenue de COpera, Faris; Saarbach's ‘a Exchanor, 1a John Street, Adelphi, Lomdon: 36 Rue de la 1 Clara Strasse, Maine, Germany. Subscriptions and advertising for all the publications of Leslie-Judge Company will 8. be taken at regular rates at any of the above off Contributors must include a stamped and self-addressed envelope with all manuscripts, otherwise return of the latter when found unavailable cannot be guaranteed. We receive such material, submitted for publiration, only on condition that we shall not be held re ! sponsible for its loss or injury while in our hands or in transit. If Jupar cannot be found at any news-stand, the publishers will be under obligations if that fact be promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 cents per copy; 1511, 20 cents ; 1910, 30 cents, The contents of Junce are protected by copyright in both the United States and Great Britain, Postage free in the United States, its dependencies, and Mexico To Canadian Prov- inces add 60 cents a year for postage: to all foreign countries add $1.00 a year. Western Apvertisino Orrice: Marquette Building, Chicago, IL LESLIE-JUDGE COMPANY \225 Fifth Avenue New York City S2525252Se5eSe5e25e5esesesesesesesesesesese Are You Fond of Outdoor Life? Look for the magnificent double-page spread in next week's issue of Judge. It's the second in the series of Vacation Life in a Summer Camp. Look for this issue. Don't miss this picture. EDITOR OF JUDGE. Victoire, furis; ete. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com