Judge — July 13, 1912 — page 2: what you’re looking at

What you’re looking at

# Judge Magazine, July 13, 1912 - Page Analysis This page is primarily **advertising and magazine contents**, not political satire. The main visual element is an advertisement for the "Bowser Underground Storage System" for automobile gasoline—a practical piece of early automotive infrastructure. The only cartoon present illustrates an article titled "Advertising of Advertising—A Series of Weekly Talks—No. 26," discussing how effective advertisements must be visually striking and compelling. The cartoon depicts a man (appearing to be a musician or public figure, labeled "Bull") who initially resisted advertising but eventually became persuaded of its value. The page lacks the satirical political content typical of Judge's masthead, instead focusing on commercial messaging and magazine housekeeping for this 1912 issue.