Judge, 1912-07-06 · page 19 of 24
Judge — July 6, 1912 — page 19: what you’re looking at
What you’re looking at
This Judge magazine page contains puzzle prize announcements, a humorous dialect poem about fishing tall tales, and two major advertisements. **"Proper Fish Stories"** satirizes the American tall-tale tradition. Hank Stubbs complains that nobody believes his fishing stories despite telling the truth, while his friend Jed advises him to exaggerate—"Tack on a foot or two each day"—to gain credibility. The joke inverts expectations: honesty fails where fabrication succeeds, mocking both the fishing-tale genre and human gullibility. **The advertisements** promote Schlitz beer and Coca-Cola. The Schlitz ad claims doctors prescribe it as a health tonic (common pre-Prohibition marketing), while the Coca-Cola ad emphasizes ubiquity and refreshment. These reflect early 20th-century advertising before strict FDA regulations on medicinal claims. The page is primarily **advertising and announcements** rather than political satire—typical filler content for Judge's commercial operation alongside its humor content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DEAS RRS Judge Puzzle Prize-Winners. Eighth prize, E. H. Blackmore, Can- ada, subscription to Judge. Ninth prize, Miss Ruth M. California, subscription to Judge. Tenth prize, W. F. Switzer, New Mexico, subscription to Judge. enth prize, Mr. Carl A. Errickson, Minnesota, subscription to Judge. Twelfth prize, E. F, White, Georgia, subscription to Judge’s Quarterly. enth prize, Mr. Herbert Tie- er, Ohio, subscription to Judge's Daly, Fourteenth prize, Mr. Robert S. Crandall, Kansas, subscription to Judge’s Quarterly. Fifteenth prize, Mrs. F. B. Phipps, Massachusetts, subscription to Judge's Quarterly. Sixteenth prize, Anita Scott, Missis- sippi, subscription to Judge's Quarterly. Seventeenth prize, Mrs. H. C. Grant, Virginia, subscription to Judge’s Quar- terly. Eighteenth prize, Burke, Oklahoma, Judge’s Quarterly. Nineteenth prize, G. A. Smith, Penn- sylvania, subscription to Judge's Quar- terly. Twentieth prize, Beulah Halferty, In- diana, subscription to Judge’s Quarterly. Twenty-first prize, Max Coble, In- diana, subscription to Judge’s Quarterly. Miss Irene M. subscription to Proper Fish Stories. Hank Stubbs he set in Stokes’s store, His face a sad expression bore; It wuz unusual fur Hank, Becuz he warn't no gloomy crank, But gen'ly hed a face thet shone Jest like a polished turkey bone. Jed Martin says, ‘What makes you look So blamed deepressed an’ off the hook ?”” An’ Hank he says, ‘‘I’ll tell you, pard, I find existunce purty hard. I try to tell the truth each day, Yit folks don’t b’lieve a thing I say. Now take, fur instunce, fishin’, Jed. It is a fact I'm way ahead Uv any one in town fur size An’ numbers—no one here denies; Yit when I tell uv what I ketch, An’ don’t in any instunce stretch The truth, but tell it 'zackly so, They laff an’ fill my heart with woe.” Then Jed he laffed an’ says, ‘I swow! No wonder they don’t b’lieve you now! You are too modest, Hank, that’s all; You put your measuremunts too small. When you are tellin’ fishin’ tales, Don’t go by yardsticks nor by scales. Tack on a foot or two each day, An’ they will swaller all you say!”’ Jee Cone, Wine Jelly when flavored with Abbott's Bitters fs made more delightful and healthful, Sample by mul, 2 cts, in atampas CW. Abbott & Co, is another step to ‘The BROWN Bottle Keep Pure Beer _| Tt is one thing to make pure beer, another to keep it pure. The Brown Bottle keeps Schlitz pure. Physicians and surgeons prescribe Schlitz, instead of malt tonics, as a builder of health. It’s only natural that Schlitz should be the home beer. Order a case from your dealer today. See that crown or cork is branded “Schlitz”. 20-M Bee | That Made Milwaukee Famous. Whenever You see an Arrow or a soda fountain think of ey Delicious — Refreshing —Thiret-Quenching Sc Everywhere THE COCA-COLA COMPANY, Atlanta, Ga. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com