Judge, 1912-06-29 · page 2 of 25
Judge — June 29, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. The main cartoon, "Speaking of Hose," uses two illustrated figures (a woman and a man in formal dress) to promote a hose product. The joke appears to be a pun playing on the word "hose"—the dialogue references spending money "to see that each bit of goods is correctly made," suggesting quality assurance in manufacturing, likely by S.F. Bowser & Co.'s hose products. The S.F. Bowser advertisement itself promotes automotive storage systems for 1912 automobiles, with branch offices listed across major American cities. The "Second Puzzle Contest" announcement indicates Judge was running contests to engage readers. The page reflects **turn-of-the-century commercial advertising** integrated with light humor rather than sharp political commentary typical of satirical magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When You Go A’Motoring Did you ever to think. what a vital part the gasolene and oil pl Do you realize that these two things will make or break your pleasure? Here’s A Word O’Wisdom Before you start be sure the oil and gasolene are supplied from Bowser Storage System ‘The best way to do this is to put one in your gar- age. The prices, styles and sizes are so arranged that they will meet every require at. Regrets on the road—Sweltering in the hot sun trying to locate the trouble won't remedy the dif- ficulty—Start right with good oil and clean gaso- lene. That’s Why You Need a Bowser Our 1912 book, No. 2S, illustrates the complete line—It's FREE. S.F.Bowser & Co., Inc. Fort Wayne, Ind. BRANCH OFFICES MEW YORK TORONTO BOSTON DALLAS CHICAGO PRLADELPHIA ATLANTA, MINNEAPOLIS ST LOUIS SAM FRANCISCO ADVERTISING OF ADVERTISING—A SERIES OF WEEKLY TALKS—2s Speaking of Hose. We could buy 2 1-2 times as much D° YOU realize the ser- vice that common yarn for the same money. ours is three ply Egyptian and Sea Island, long fibre cotton, the finest yarn available,” follows adver tising? Stop and consider the innu- — And again, another advertisement merable_advan- reads: “We spend 855.- 000 a year, merely to see that each ir of ——— Hose ‘te ‘perfectly made, 133 people, all non-producers, do nothing but in- spect all day, In- trade-mark. spect in your inter- est.” tages that fol- low for your benefit when ad- vertising is put behind the One of these is How much more that better material. Another is better n confidence workmanship and sort of service What this means is ent of inspection. gives you. indicated by an advertisen By thé way, do fou know the bose a hosiery mill: wateeeea tor GLI “We pay an average of 70e. per pound—the top market price for the yarn used in Hose. Jud ¢ége Vol. LXII. June 29, 1912. Copy yright 1912, by Lestie-Judge Company. Entered at the Post-office lew York as second-class mail matter. Cable address, ‘‘Judgark.” Telephone 6632 Madison Square. Published weekly by Leslie-Judge Company, Brunswick Building, 225 Fifth Avenue, New York. John A. Sleicher, President. Reuben P. Sleicher, Secretary A. E. Rollauer, Assistant Treasurer. CONTENTS Cover Design. Betty In a Bathing Suit . Judge's Billboard " Editorials Vacation Time Something the Matter Rustic Simplicity Where to Spend the Summer. . The Mermaid and the Lobster . JAW Queehawkett Notes 3 At the Seashore Money and Matrimony A Hobo’s Aspirations Wanted . . . The Modera Woman . . 1602 James Montgomery Flagg Gordon Johnstone “A Great Resort The Mermaid Season Donald A. Kahn Ed Mott Homer Croy W. J. Lampton J. A. Waldron Kitty O’ Dare Ida Hustea Harper and others Laughs Across the Sea . ® The Suburban Gentleman Up-to-date Fun by Judge's Jesters MMustrations by Penrhyn Stanlaws, Grant Hamilton, Charles H. Wright, C. W. Kahles, Will Grareford, Ralph Briggs Fuller, Arthur Lewis, Albert Hencke, Chester Garde, Ray Rohn, Calvert Smith, Westmacott, Kuhn, Miller, Hartman, Flohri, Petersen and Lou Rogert SUBSCRIPTION RATES One year, or 52 numbers . - ‘Six months, or 26 numbers is . Thirteen weeks - Subscriptions payable in advance by draft on New York, or by express or postal order. Evurorran AcEnts — International News Company, Bream’s Building, Chancery Lane. E. C., London; Brentano's, Avenue de (Opera, Paris; Saarbach's News Exchanoe, 18 John Street, Adelphi, London; 56 Rue de la Victoire, Paris; 1 Clara Strasse, Maine. ny. Subscriptions and advertising for all the publications of Leslie-Judge Company will be taken at regular rates at any of the above Contributors must include a stam) nd ‘self addressed envelope with all manuscripts, otherwise return of the latter when fc unavailable cannot be guaranteed. We receive such material, submitted for publicat . only on condition that we shall not be held re- sponsible for its loas or injury while in our hands or in transit. If Jupar cannot be found at any news-stand, the publishers will be under obligations if that fact be promptly reported ‘on postal card or by letter. BACK NUMBERS: Present year, 10 cents per copy; 1911, 20 cents ; 1910, 30 cents. pace? contents of JupaE are protected by copyright in both the United States and Great Postage free in the United States, its dependencies, and Mexico. To Canadian Prov- inces add SO cents a year for posta: to all foreign ¢ countries add $1.00 a year. Western ApveRTISING OPrice: Marquette Building, Chicago, IIL. LESLIE-JUDGE COMPANY 225 Fifth Avenue New York City THE SECOND PUZZLE CONTEST. UDGE’S puzzle editor has been literally over- whelmed with answers to Judge’s second series of picture puzzles, published in Judge on May I, May 18, May 25, and June 1, and thus the publi- cation of the names of the prize-winners will be deferred until the next number of Judge, to be dated July 6. Thousands of answers have been received, and a critical examination of all of them, with consideration of their times of receipt, makes this delay necessary in fairness to all. Prof. Wilberforce Jenkins In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com