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Judge, 1912-06-22 · page 18 of 24

Judge — June 22, 1912 — page 18: what you’re looking at

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Judge — June 22, 1912 — page 18: Judge, 1912-06-22

What you’re looking at

This Judge magazine page is primarily **advertising with editorial content**, not political cartoons. The main items are: 1. **Chiclets gum advertisement**: Uses the appealing image of a refined woman to market mentholated chewing gum as a product for "people of refinement." 2. **"You Get the Habit" article**: Discusses advertising psychology—how repetitive ads create consumer habits, using soup-making as an example of deeply ingrained domestic practices advertisers exploit. 3. **"Fortune's Wheel" poem**: Satirizes romantic love as a rigged gambling game run by "Dan Cupid," where people knowingly risk heartbreak for rare happiness—a cynical commentary on romance. 4. **"Symbols of Value" anecdote**: A satirical short piece where a young man observes Capitol building advertisements and makes a cutting joke equating congressmen's value to cheap collars ("Quarter size" / "Two for a quarter"). The page reflects early-20th-century concerns about advertising's manipulative power and includes typical period cynicism about both love and politics.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

hiclets REALLY DELIGHTFUL q The Dainty Nint Covere Candp Counted Chewing Gum The singer’s tones are more dulcet, the speaker’s voice more clear, when Chiclets are used to ease and refresh the mouth and 1 throat. The refine- ment of chewing gum for people of refine- ment. It’s the pepper- mint—the true mint. Look for the Bird Cards in the ackages. You can secure a autiful Bird Album free. For Sale at all the Better Sort of Stores Sc. the Ounce and in Sc., 0c, and 2c. Packets SEN-SEN CHICLET PANY Better tha Scotch G « W Canadian Whisky Distilled by Gooderham & Worts, Limited, Toronto, Canada Better than Bourton Better than trish Better than Rye . J. WINTERS, Union Bank Butlding, Chicago, 1. In answering advertisements please x of Advertising—A Series ot Weekly Talks—No. You Get the Habit Have you ever noticed the way advertisers play constantly upon the force of it 2 Many of the advertisements in this issue are designed to create a habit. ‘The advertisers endeavor to get you into the habit of thinkir certain article when you need anything of that kind. You know how firmly rooted is the habit of making soups at home. You will see how necessary it is te con- stantly reiterate such arguments as these ‘or of the prepared soups: “ When we sa is the finest prod no bare assertion. We give you real reasons. aveniently lc y are fully ripened on "s. We pick them in the morning with the dew on them, make them into soup the same day. We do this ourselves ino on your own t soup. ything that touches it is as dainty and ‘spotless as your polished advertiser will have the pit ve had to work ng Director, COMPANY, w York, t of advertised go Js used daily in my and send me Name., Address. e to supply a blank form Fortune's Wheel. A ROGUE has for years run a gam. bling wheel— You know him; Dan Cupid's his name— And writers of fiction and poetry spiel For this villain’s nefarious game. And every one comes with the coin of his heart, And every one pays in advance, Though the least observation should prove from the start That not one in a score has a chance, For plain are the signs that no player may miss Of loneliness, woe and divorce; Still every one fancies that riches or bliss Will be his, as a matter of course. Oh, the hearts that are lost on that en- gine of guile, More cruel than the torturous rack! But somebody wins, every once in a while, And that keeps us all coming back. Evelyn Marie Stuart, Symbols of Value. There is plenty of food for cynical thoughts in the national capital, as is shown by the following incident which happened on a Washington street car: A worldly young man, prone to crit- icise, was gazing at the advertisements which decorated the interior of the car. One advertised a new kind of collar for men. The dome of the Capitol was rep- resented encircled by one of the collars, and on the Senate and House wings of the building were placards giving prices and sizes. The placard on the Senate endof the Capitol read, ‘‘Quarter size,” and that on the other end said, ‘‘Two for a quarter.’"” The worldly cynical young man turned to his companion. “That,’’ he remarked, ‘‘just about expresses my opinion of some of these here congressmen.”” An Evident Impossibility. Eastside—‘Under the new Virginia law a man who swears in public is liable to a fine of five hundred dollars."” Westside—‘‘ How in the world can the Virginians afford to drive their mules?” Our Part. That all the world’s a stage And all of us are ‘‘troupers’” Would not be cause for rage, But—most of us are supers. ‘Try Murine Eye Remedy for Red, Weak, Watery Eyes and Granulated Eyelids No Smarting—Just Eye Comfort.