Judge — June 15, 1912 — page 28: what you’re looking at

What you’re looking at

This is a Kellogg's Toasted Corn Flakes advertisement disguised as a humorous scene. The title "The Home Plate" puns on baseball terminology—a home plate is where batters stand, but here children are literally playing baseball using a home plate (dish) in a street or yard setting. The scene shows children engaged in casual street baseball, with one child batting, others in fielding positions, and a small child crawling on the ground. A dog watches nearby. The advertisement's joke conflates breakfast plates with baseball equipment, linking Kellogg's cereal to wholesome American childhood recreation. The W.K. Kellogg signature emphasizes brand authenticity. This represents early 20th-century advertising strategy: associating processed foods with idealized family life and outdoor play.