Judge, 1912-06-15 · page 22 of 28
Judge — June 15, 1912 — page 22: what you’re looking at
What you’re looking at
This page from Judge contains multiple sections of satire and advertising: **Advertisement (Top Left):** A Bowser gasoline storage system ad—straightforward commercial content about automobile fuel storage, reflecting the early auto industry. **"Did You Notice It?" (Bottom Left):** A satirical piece about advertising art direction. A studio manager receives complaint that an artist omitted a wedding ring on a housewife illustration—a tiny detail that undermines advertisement credibility. The satire mocks both the manager's initial ignorance and the absurd perfectionism required in commercial art production. **"The Fable of the Credulous Partisan" (Right):** Political satire using fable format. A confused partisan voter consults various fortune-tellers (wizards, soothsayers, psychics), each paid in silver, all reassuring him that his political party will win regardless. The moral: when an optimist is needed, don't trust one—they're biased. This mocks gullible voters who accept partisan predictions uncritically. **"Unanimous" (Bottom Right):** Brief verse about 1912 presidential delegates heading to Chicago, suggesting party unity despite surface disagreements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Good Gasolene Tor Your Automobile DO YOU OWN AN AUTO- MOBILE ? DO YOU EXPECT TO OWN ONE? Then you ought to have or know about the BOWSER Gasolene and Oil Storage System Because you should have good, strong gasolene to run your car--You should prevent evaporation and deterioration—You should protect yourself from fre and explosion—That’s why every autoist needs and should have a Bowser System. It’s as necessary to satisfactory motoring as the car itself. It makes no difference about the size of your car or garage, there is a Bowser System to meet your needs in size, style and price ‘800,000 Bowser ‘Tanks in use today. Ask for 1912 catalogue No. 2S It tells how to cut automobile expenses. Free. S. F. BOWSER & CO., Inc. Ft. Wayne, Ind. York, Boston, Chicago, St. Louis, Mine Masala, San France, Philadelphia, Delian ‘Atlanta, Toronto Twenty-seven years in the Self measuring Oil Pump ane Tank basiness. ADVERTISING OF ADVERTISING — A SERIES OF WEEKLY TALKS — 22 ‘Did You Notice It? T MANAGER ot a big rt studio says: and the background ideal. But it’s customary now-a-d this land of the free for women to wear wedding rings. Your artist omitted that de little detail. We've received a number of flip- pant fetters on the subject.” don’t begin to reali t it means to satisfy the demands in producing drawings tor ad vertisements.”* Just the other day a customer called him on the ‘phone Now this ts a 1: \ small thing, isn’t it?) The omission what was of a uny band of gold on a wom- an’s finger. But telephoning s it hurts the ad- grocer?" vertisement just the same. Before ain, the fault will The studio manager was com- it appears pelled to admit ignorance, for be corrected—see if it isn’t. the moment. The voice at the other end of the wire con- tinued : “The house-wife was very pret- ty. The telephone was perfect lta asns. The Fable of the Credulous Partisan. lovee upon a Time there was a Partisan who had become somewhat obfuscated over the Complexities of the Political Outlook, and | wisely wished to be certain which Way the Wind blew and whither the Cat was likely to jump. To that End he consulted in rotation a Wizard, a Soothsayer, a Clairvoyant, a Palm Reader, a Yogi, a Sor. cerer, a Seventh Son of Something or Other and a Fat Person who was subject to the most convincing-looking Mesmeric Spells. To each he stated that he had never scratched a Ticket and that he revered the Sacred Traditions of the Glorious Old Party of So-and-so and What's his-name, the Banner of which was now so sturdily upheld by the mighty Theodore Jennings Taftvelt; and of each he asked in tum, “‘Pray tell me, out of the Depths of your Prognosticatory Profundity, what the Signs portend and where will perch the Eagle of Victory?” ; And to each he gave certain Pieces of Silver. And they, one after Another, being fully awake to the Exigencies of the Situation, made Answer that they could see Nothing in the Stars, the Cards, the Coffee grounds, and so forth, but a walk-over for the Party to which he belonged. Thereat, the Partisan circulated hither and yon, chortling that it was all Done but the Shouting. Moral: From this we should Learn that when an 0; | needed, an Optimist is not an entirely serviceable Substitute. —Tem P. Merten, Unanimous. They are headed for Chicago and excitement grows apace, While we wager on the winner of the presidential race, For the delegates are many and their differences are great. They may argue as to tariff, primary or candidate; But there is a firm conviction that unites them, one and all— Here is one old jolly JupGE that no one wishes to recall! Wants. (From the columas of The Woman's Bulletin.) Wanted—Girl of fifteen to learn printer’s trade. Must be willing to act | as devil. Blacque and Whyte. Wanted—Lady brakeman on our R. I. P. Branch. Must furnish own | uniforms and lingerie. See Superintendent Snort. Wanted—Blonde lady bartender. Must be tall and stately and not over ( 25 yeare of age. Noencumbrances. Mesdames Ginn and Seltz. | Wanted—Single women as coal mine operators. Brunettes preferred. Lump and Lump Coal Co. Wanted— Young and good-looking man as waiter at the Bon-Bon Cafe. Must have natural grace and be able to wear cap and apron witha dainty air. Must have experience in arranging disordered toilets and hooking up gowns. Good wages to right party. Call Tuesday. —Haren Pea The Documents in the Case—a Modern Romance. 10 Sonnets to ‘‘Her Azure Eyes.’’ 3 Rondeaux to ‘‘Her Rosy Cheek.’’ 1 Triolet upon the size of ‘‘ Dimples Playing Hide-and-seek.” Upon ‘‘Her Chin,’’ 6 Quatrains rare. 1 Paan to ‘‘Her Dancing Toes.’ 8 Strophes to ‘‘Her Golden Hair.’’ 5 Rhapsodies upon *‘Her | Nose.’ 1 Item from a paper clipped, announcing an engagement due. 1 Photograph—a small one—slipt within a golden locket new. 1 Card tagged to a withered rose, with an inscription rather sweet, the lines intended to disclose undying love in phrases neat. 1 later Item from the press announcing that ‘‘Last Saturday she wore a charming bridal dress and carried a white-rose bouquet.’’ And still a third that fol- | lowed soon, to tell a watching world that she and he were on their | Honeymoon at ‘‘Piney Beaches-by-the-Sea.’’ And then—Alas!— Dressmakers’ bills, and bills from Milliners galore. Accounts for laces and for frills from every kind of dry-goods store. 12 letters threatening and grim from This, and That and T’other; and filed with these 1 screed from him observing that ‘‘this thing must stop!"’ 1 Tele- gram from Mother’s next, informing him that she ig there, and even if ‘his heart is vext please understand she doesn’t care!—So brutal are his manners!—Then 1 Ticket out to Reno far. And then 1 note—Prue ‘weds again! A Modern Romance? There you are! 22 — —Cariyle Smith In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com ae i ee