Judge — June 8, 1912 — page 18: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Whenever think of 7, g 5c Everywhere You see an Arrow or a soda fountain Delicious — Refreshing —Thirst-Quonching THE COCA-COLA COMPANY, Atlanta, Ga. Better than Scotch Better than Irish G « W Canadian Whisky Distilled by Gooderham & Worts, Limited, Toronto, Canada Better than Bourbon fetter than Rye Best grade cedar canoe for*20 Detroit canoes can't sink One Block from New Pennsylvania Station Hotel Imperial On Broadway Thirty-first to Thirty-second The ideal place to lunch or dine. Where excellence of cuisine pre- vails, where service of the finest is efficient, yet unobtrusive. Amidst luxurious surroundings, en- tertained with music by an unexcelled orchestra. Luncheon, Dinner, or an After-Theatre Supper—in the Palm Garden, or Cafe is a distinct treat. Convenient to theatres, new shop- ping district, and all lines of trans- portation. Popular Prices. ROBERT STAFFORD Proprietor Maneger Booklet will be mailed on request COPELAND TOWNSEND Advertising of Advertising—a Series of Talks—21 Humanizing Things AVE YOU ever stopped to think how much advertisers have done to humanize the things that contribute to your comfort, education and the like? Do you ‘ike this? Most people do. An automobile advertiser published in is recent advertisements a letter one from one of his customers as follows : “I want to congratulate you on the expression, ‘it runs with eagerness,” which you used in a recent advertise- ment to describe the —— forty. That is the best expression I ever saw in a motor car advertisement. It fastened an idea in my mind. Uhave found that phrase is a true one too. Last Saturday I was out in the Wis- consin Hills with Mr. ——, of —— Company, in his forty. It seems that this car when it came toa hill would pick up of its own accord, energy to overcome the obstacle—for all the world like a human being.” This is a humanizing influence spread- ing through the advertising of all kinds of products. Perhaps you have noticed lately a clean- ing powder that is made to say “‘try See Coupon in Next Week's Talk No. 22 me.”? 18 In answering advertisements please mention JUDGE. It will be appreciated. The Brute. By N.C. BLEECKER, HE Aviatric, Southampton and Cher- bourg for New York, was taking her passengers off the tender outside the French port. “Mother,” exclaimed Miss Van Golden, ‘‘there’s that Mr. Bailey we met in Monte Carlo!’’ The recognition was mutual, and from the greeting her daughter gave the dark young man with the square jaw, Mrs. Van Golden foresaw a busy voyage for Mr. Bailey. When she learned, some days later, that Mr. Bailey had witnessed the prize fight at Monte Carlo between the Eng- lish and French middleweight cham- pions, Mrs. Van’s opinion of the char- acter of the otherwise prepossessing gentleman fell many degrees. ‘Mr. Bailey,’’ she remarked, with conviction, “prize fighting is a degrading, brutal relic of the barbaric days of the arena, It caters to the lowest instincts, and no man can associate with the so-called ‘sport’ without himself becoming de- based and brutalized.”” Thus assailed, the man quite unneces- sarily pointed out that nearly one-third of the spectators at the Monte Carlo battle were women, and succeeded only in bringing upon himself a fuller meas- ure of the good lady’s wrath. “If I ever thought,’’ she declared, “that my husband or my son could even endure watching two brutes pound each other with their fists and try to break each other's bones and faces, I should die of shame!’" Which Mr. Bailey wisely answered not. And the affair between the two young people prospered and became almost serious, as ever on shipboard. A week later the Van Golden family, reunited, sat at dinner. The air of un- rest was due to the fact that Mr. VanG., upon being informed that his presence was expected at Miss Sylvia’s dance that evening, had announced an’ impor- tant business meeting; also, his son must accompany him. “Frederick,” said his wife, ‘‘I must insist upon your return in time to re- ceive Mr. Walter Bailey, who was so nice to Sylvia on the ship. This is his first visit here, and he is to be made welcome. A most presentable young man!"" Frederick mildly suggested that the most presentable one would hardly miss him, but agreed to return as early a8 possible; he departed soon thereafter in the limousine, with the heir apparent,