Judge, 1912-06-01 · page 20 of 24
Judge — June 1, 1912 — page 20: what you’re looking at
What you’re looking at
This page is primarily **advertisements with one short satirical article** titled "Our Mutual Friends." ## The Main Article's Satire The piece humorously explores how **brand mascots and advertising slogans become embedded in American consciousness** despite never appearing in real life. It references: - **"Gold Dust Twins"** (cleaning product mascot) - The phrase **"This is 'the ham what am'"** (likely referencing a dialect-heavy advertisement) - **"His Master's Voice"** (the RCA Victor dog trademark) The satire's point: These fictional characters and catchphrases live so vividly in our minds that we almost forget they're purely invented marketing tools, not real encounters. The author suggests this proves advertising's psychological power—trade-marks direct our purchasing decisions by creating false familiarity. The accompanying sketch shows a simplified figure, though its specific relevance is unclear. ## The Rest The page is dominated by product advertisements (motor lamps, typewriters, educational books) typical of early 20th-century Judge magazine. The "Getting Ready for Summer" column beginning on the right appears to be conversational humor about rural life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Advertising of Advertising — A Series of} Weekly Talks—No. 20, S The Popular Motor Lamps Don't decide on your lighting equipment until you send for talog describing the great line of Solar Lamps. ‘The number of Solar Lamps used on high grade cars exceeds all other makes combined. Isn't that a proof of quality ? —of unequalled brilliancy — of unapproached service ? We have been making these lamps for 15 years. Write to- day for catalog. THE BADGER BRASS MFG. CO. Kenosha, Wis. New York City SOLARS Our Mutual Friends ihe a I's REALLY wonderful how trade-marks come tripping along into our thoughts until they live in a myriad of mental images. Don’t you think it would be hard to realize that nowhere in our jour- | ineys we shall ever meet the ‘*Gold | Dust Twins.’? That nowhere we A Happy Marriage || shall ever hear the old darkey say} Devends lareele on 8 know). |‘ "This is ‘the ham what am.’ 77] edge of the whole truth abuut self and sex and their relation to life and health. This knowidge does not come intelligently of it self, nor correctly from or nary everyday sources. SEXOLOGY (illustrated) That nowhere we shall ever see the| little listening for ‘* His Master’s Voice.” terrier The truth is, they do live in our by William H, Walling, A. M., thoughts. M. D., imparts in a clear whole tome way, in one volume Knowledge « Young Man Should M Knowl Young Husbend Should #t Knowle: hould Fathe: Knowledpe oF LS Should Medical ethuband Should Knowledge » Young Workan Should fave. Knowledge a Young Wife Should Have. Knowledge « Mother Saould Ha Knowledge a Mother Should Impart to Mer Deughter. Medical Raowledge a Wife Should Have. All in One Volume. Illustrated, $2 postpaid Write for “Other People’s Opisioas,”* and Table of Contents Bid; PURITAN PUB. CO., 792 Pe! Nor are these I've mentioned the) only familiar friends. You'll be sur- prised at the number you’ know. Suppose you begin to jot them down in their classes, as soaps, scouring | ——=|cakes, washing powders. See how $35.00! many you really know. | Following them through the mar- | ket place, they direct us to satisfac- |tion, to,greater values, better |quality and ease of reordering. Every Business Office Needs| every day—letters, office forms, price lists, small circulars, e Your office boy ean produce them at great saving of time and money, wit! REVOLVING UNDERWOOD birticator perfe jes inute—Exactly _ letters typewritten £ aed Foutric st ont cone y to buy supplies. Send for Booklet Today. UNDERWOOD TY 'PEWRITER CO. Inc. Underwood Building New Yor peste ad and let me see what youcan do with it. They are truly friends indeed. An attractive picture, suitable for framing, will be sent, postage paid, to cach person who | furnishes information called for in coupon. Picture Offer— 1OFFMAN, Advertising Director, COMPANY, #25 Fifth Avenue, New York. ua list of advertised goods used daily inmy re to supply a blank form and send me a ble for framing. teen years’ successful work for ne ws a agazines qualifirs me to teach yoo, Seed me your shrech of Frese Tat with 6 ~ Pin stamps and I will seod lew . also collection of drawings showing poss for YOU. Mtestrating and Cartoon! THE LANDON SCHOOL fiss'scaute*mde™ cursiaca: *d. 6442 In answering advertisements please mention JUDGE. It will be appreciated. Getting Ready for the Summer, UNCLE HIRAM greeted me pleas. antly as I came upon him in his paint-bespattered overalls out in the backyard. “You seem to be pretty busy, Uncle Hiram,"’ I observed, as he straightened up. “*Ya-as,’’ said he, with a rheumatic grunt. ‘We're tollable busy these here spring days gettin’ things inter shape for the summer campeen. They ain't no end to the things to be did, but I'm a-puttin’ in the most o’ my time fixin’ up fer them ottermobile fellers."’ “*Good!"’ said I, ‘*That is said to be a profitable business these days. I sup- pose you are going to turn this old cow- shed into a garage, eh?" “Ye'll hev to guess ag’in, colonel,” said Uncle Hiram. ‘Not by a jugful, I ain't! In the first place, I hate the smell o’ gassylene most as hard as a peace conf'rence hates the smell 0’ gun- powder, and I git all that kind 0° fra- grance I need from them gas-fed sum- mer boarders when they turn up the karrysene lamps too high summer nights. No, sirree! I'm after bigger game ‘n garridges. I bin cornerin’ th’ market all winter on old one-hoss buggies and demmyecrats and buckboards—them as was headed fer the scrap heap; and me and my boy Bill’s bin puttin’ in all our spare time sprucin’ ‘em up with paint, so’s they'll look kind 0’ slick and up-to- date later on. We got two old chaises with red wheels, a couple 0° broken-down old hacks of a sort o’ funereal cast 0’ count’nance, and, countin’ in three busted buckboards and a deepo-waggin- top that we've made over into a couple o’ surries, I callate we've got pretty nigh onto thutty good-lookin’ carridges o’ one kind or another already, at a cost of a hundred and fifty dollars. That's some money to lay out all to but I reckon we'll get it back oncet, afore the season’s ove: The old man chuckled. “Oh!” said I. ‘*I see! You're going to start a livery stable to haul stranded , motor parties back to civilization.” “Not on your life, I ain’t!'’ laughed Uncle Hiram. ‘‘That's what I call 3 pikin’ trade, colonel. What me and Bill is a-goin’ to do is to drive around in them there traps durin’ the speedin’ sea- son, and I reckon, with a leetle good steerin’, I can hev wheels took off fort; five per cent. on 'em without no pussong™ danger to me and mine. Twenty-five per cent. on ‘em, with careful manidge- ment, ‘Il be busted to smithereens, at 80 much per bust; and the rest on ‘em, Every lover of a good cocktail should. insist that Abbott's Bitters be used in making it: ineuret re getting the very best. C. W. Abbott & Coy tiem po comicbooks.com