Judge, 1912-05-25 · page 24 of 24
Judge — May 25, 1912 — page 24: what you’re looking at
What you’re looking at
This is a **Post Toasties cereal advertisement** disguised as whimsical fantasy art, not political satire. The image depicts a child named "Dicky" in bed, surrounded by floating cereal boxes, imagining a surreal world made of Post Toasties cereal where it "rains cream, and the walls fell in"—a playful exaggeration of the product's appeal to children. The tagline "The Memory Lingers" emphasizes the product's memorable taste. This represents early 20th-century advertising's strategy of creating fantastical, child-centered dreams to market breakfast cereals. The dream imagery was designed to make the cereal seem magical and irresistible to young consumers and their parents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dicky’s Dream “How happy I'd be, if I lived in a house made of Post Toasties Where it rained cream, and the walls fell in.” “The Memory Lingers’’ Postum Cereal Company, Limited Canadian Postum Cer Battle Creek, Mich., U.S. A. Windsor, Ontario, comicbooks.com