Judge, 1912-05-25 · page 18 of 24
Judge — May 25, 1912 — page 18: what you’re looking at
What you’re looking at
This page contains two distinct elements: a Coca-Cola advertisement and an article titled "Have You Felt It?" by Allan Oaffman (signed). **The Main Article's Satire:** Oaffman satirizes advertising's psychological manipulation. He mocks how advertisers cynically appeal to consumers' optimism during depressing times, creating artificial emotional connections and manufactured desire. The piece presents advertising's manipulative tactics with mock-earnest language—praising how ads inspire "unselfish devotion" and make people "work harder" to buy things. The heavy irony suggests advertising exploits human psychology rather than serving genuine needs. **The Irony:** The article appears *surrounded by advertisements* (Coca-Cola prominently featured), making the critique self-reflexive—Judge itself profits from the very advertising manipulation being satirized. **"Little Tails to the News Kite":** This section collects brief satirical quips mocking recent news items with deadpan wit, typical of Judge's style.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Whenever You see an Arrow or a soda fountain Delictous — Refreshing —Thirst-Quonching 5c Everywhere THE COCA-COLA COMPANY, Atlanta, Ga. Have You Felt It? F’«. what?) Why, the optimism of advertising, of course. When you are wearied by depressing news items—great disasters, murders and the like—you’re apt to have a clouded view of life How often advertisements come as a pleasant contrast! What a relief, Every advertiser appeals to your optimism, He appeals to your disposition, and possession of the means to buy. More than this he appeals to your confidence that the future will offer occasion for the enjey- ment of the article for sal Even better—he stimulates your wish to ap- preciate and enjoy such occasions when they come. You are complimented with the suggestion that there is a mutual pleasure and interest between you and the advertiser. By anticipating holidays and other events which stir the better emotions, he creates in you an enthusiasm and unselfish devotion—a joy that other- wise might be denied you. Advertisers move one with a desire to work a little harder to gratify one’s wishes. They bring the blessing which always follows labor into which one’s heart enters. A great boon surely. Picture Offer—An attractive picture, suit- able for framing, will be sent, postage paid, to each person who furnishes information called for in coupon. Little Tails to the News Kite. ORN: A daughter to Mr. and Mrs, Spender (nee Woolley).—Bristol Item, That vindicates Mr. Darwin's theory. A bold revolutionary plot against the Nicaraguan government has been dis- covered and broken up. —Houston Chron- icle. They must have caught the revo- lutionist. Lord Walsingham’s record of 1,058 grouse in one day, in 18886, remains un- broken.—London Evening News. This reads to us more like prophecy than mere comment. Colonel Goethals says that the order absolutely prohibits the use of all pro- fanity by employes in the canal zone.— Washington Star. Does this imply the abandonment of the Gatun dam? George Williams was awarded six months’ imprisonment. He is a song writer.—Leeds Gazette. But we find, on reading further, that he was sent up not for that, but for burglary. We note the appearance of ‘Every- man’s Pocket Guide.'’—San Francisco Call. We're going to buy a copy, on the chance that it will help us find our wives’ pockets when sent after that handkerchief. Constable Wrugg, mistaking the loud outery of “Lia for ‘*Fire!’’ sum- moned the Westingham District Bri- gade.— Birmingham Mercury. Mr. Wrugg may have been mistaken, but he was qi logical. The disputants were clearly overheated. Hereafter frock coats will be worn only on infernal occasions.—New York Club Topics. Perhaps only the com- positor is to blame, but we think this no more than the truth, just the same. The transfer of the telephone system to the post-office department means, of course, that all employes now become civil servants.—London Express. Per- haps we could get more politeness in our own exchanges by some such experi- ment as this. A statue to John Paul Jones was sug- gested, but the question of raising the necessary funds will make its erection problematical. — Providence Telegram. Why not get all the Rhode Island Joneses to contribute a cent apiece? The prefect’s orders will hereafter prohibit all prize fighting unless the contestants promise to strike no blows that will cause injuries.—Paris Figaro. Now Parisian boxing is placed on a par with Parisian duelling. Mrs. Harriman has been greatly Every lover of a good cocktail should insist that Abbott's Bitters be used in making it; insures vour getting the very best. C. W. Abbott & Co., Baltimore, Md. 18 In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com