Judge, 1912-05-18 · page 24 of 24
Judge — May 18, 1912 — page 24: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not a political cartoon. It promotes **Wrigley's Spearmint Peppsin Gum**, a chewing gum product manufactured in Chicago. The ad uses period marketing language to encourage bulk purchasing ("buy it by the box"), emphasizing cost savings. It makes health claims typical of early 20th-century advertising—that chewing gum benefits teeth, breath, appetite, and digestion. The circular text suggests keeping gum at your desk and home for family use. The circular illustration shows an office setting, and the packaging displays a spear motif (Wrigley's trademark branding element). The tagline "The flavor lasts" promotes product longevity. This reflects early advertising's bold health claims now considered dubious or misleading by modern standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Look for the spear Costs little by the package’ but less by the box! yee Buy it by the Box of any dealer : Keep a box in your desk. Benefit by it dur- teeth. breath. ap tion. What else can vou enjoy that’s s this contection ¢ The flavor lasts comicbooks.com