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Judge, 1912-05-18 · page 2 of 24

Judge — May 18, 1912 — page 2: what you’re looking at

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Judge — May 18, 1912 — page 2: Judge, 1912-05-18

What you’re looking at

This page is primarily **advertising**, not political satire. The two main advertisements are: 1. **S.F. Bowser & Co., Inc.** (Fort Wayne, Indiana): Promotes automobile gasoline and oil storage systems, addressing early motorists' practical concerns about fuel supply and road reliability. 2. **Leslie-Judge Company**: Advertises the "Live Wire" picture—a photograph with an accompanying handwritten note, available for 25 cents mounted on linen. The accompanying illustration shows a woman's face with a "bewitching smile," suggesting this was a popular portrait or celebrity photograph of the era. The content reflects 1912 consumer culture: automobile adoption was still novel, and picture postcards/celebrity photographs were common collectibles.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

u e Copyright 1912, by Lestie-Judge Company. Entered at the Post-office at New York as Second-class Mail Matter. Cable Addre: Judgark.'' Telephone, 6632 Madison Sa Published weekly by Leslie-Judge Company, Brunswick Bullding, 225 Filth Avenue, New Yor com John A. Sleicher, President. Reuben P. Sleicher, Secretary. ‘A. E. Rollauer, Assistant Treasurer. VOL. LXII. MAY 18, 1912 NO. 1596 CONTENTS Sclentific Farmiag—Cartoon . . . . . . . ° < ‘ . Zim Editorials An Aviation Problem What O'clock ? Cats A Mistaken Vocation The Telegram—A x illustrated story . . . . . . Carelyn Wells Progressive Economy 3 : : . . . Walter G. Doty The Horrorscope . . . . . Fs James Ravenscroft As to Isms : . . . . Horace Dodd Gastit The Eccentricities of Genius. 4 Augustus Wittfeld Double Page Color Puzzle Picture . . The Modern Woman. ° . . . * é Ida Husted Harper and others Through Judge's Opera Glasses. Judge's Puzzle Picture Contest ; . A Kansas Idea . . . . . . J. A. Waldron With Judge's Jesters. . Frederic P. Ladd Ete., Ete., z SUBSCRIPTION RATES One year, or 62 numbers - + 65.00 Six months, of 26 numbers + $250 Thirteen weeks - Subscriptions payable in advance by draft on New York, or by express or postal order. Es mal News Company, Bream's Building. Chancery Lane, f. C., London; Brentano's, Avenue de COpera, Paris; Saarbach's News Exchange, S la Victoire, turis: 1 Clara Strasse, Mainz, Germany. ‘Sabseriptions and advertising for all the publications of Leslie-Judye Company will be taken at regular rates at any of the above offices. Contributors must include a stamped and self-addressed envelope with all manuscripts, otherwise return of the latter when found unavailable cannot be guaranteed, We receive such material, submitted for publication, only on condition that we shall not be held responsible for its loss or injury while in our hands or in transit, If Jupae cannot by found at any news-stand, the publishers will be under obligations if that fact be promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 cents per cupy : 1911, 20 cents: 1910, 30 cents, ete. : . ‘The contents of Juvae are protected by copyright in both the United States and Britain, Postage free in the United States, its dependencies, and Mexico. To Canadian Provinces add $8 cents a year for postage; to all foreign countries add $1.00 a year. WESTERN ADVERTISING OrFice: Marquette Building, Chicago, IIL. c ERE’S that You Go A’ Motoring | irresistible Did you ever stop to think what a vital part the gasolene and oil play? Do you r that these picture again. two things will make or break your pleasure? M 4 Here’s A Word O'Wisdom ; " any Ju ge Before you start be sure the oil and gasolene are I readers have suc- supplied from a H rr h, Bowser Storage System ; cumbed to the The best way to do this is to put one in y ga p Live Wire's be- age. The prices, styles and sizes are so 4 that they will meet every requirement. \ » i witchingsmile Regrets on the road—Sweltering in the hot sun trying to locate the trouble won't remedy the = ficulty—Start right with good oil and clean : lene. . | 7. Send That’s Why You Need a Bowser | ye Pero Today Our 1912 book, No. 2S, illustrates the complete line—It’s FRE S.F.Bowser & Co., Inc. 25c will bring the Live Wire in colors, Fort Wayne, Ind. . handsomely mounted on brown linen mat BRANCH OFFICES ‘ser Sm Leslie-Judge Company CHICAGO PHILADELPHIA Seuss raawcaco 225 FIFTH AVENUE NEW YORK In answering advertisements please mention JUDGE. It will be appreciatec. comicbooks.com