Judge, 1912-05-04 · page 2 of 23
Judge — May 4, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertising article** rather than political satire. It's the 16th installment in a series titled "Advertising of Advertising—A Series of Talks." The piece, titled "The Constant Reminder," argues that **advertising serves as essential protection against forgetfulness and consumer confusion**. The cartoonist illustrates a figure surrounded by advertising placards, suggesting ads are everywhere and necessary. The text uses examples—like how nineteen of twenty people fail to recall President Taft's Cabinet members, despite their former fame—to demonstrate that **without constant reminders through advertising, people forget important information**. This allows inferior "just as good" products to gain unfair advantage. The article concludes advertising protects consumers from such deception through repeated exposure. The tone is promotional rather than satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
u e Copyright 1912. by Lestie-Judge Company. Entered at the Post-office at New York as Second-class Mall Matter. Cable Address, “‘Judgark."’ Telephone, 6632 Madison Square, x Published weekly by LeslieJudge Company. Brunswick Building, 225 Fifth Avenue, New York. John A. Sleicher, President. Reuben P. Sleicher, Secretary. A. E. Rollauer, Assistant Treasurer. ———— ——— VOL. LXII. MAY 4, 1912 NO. 1594 CONTENTS Lines to a Birt—Jlustration by Giametti . . . . C. G. Garretion Judge's Billboard =. ‘ o F ‘ a ‘ 5 Fs Anderson Editorials **Dough”* “How to Hox in French” “There's Many a Slip The Dodo—An Unnatural History Lesson « . . C. G. Garretson The Song of a Certain Six . . . Quincy Kilby Dough From a Musical Standpoint F Howard Markle Hoke The Modern Woman . . . Ida Husted Harper and others Egg Test Robert C. McElravy Marvey Peake—A Biography Paper Bag Cookery . : : : : . + Quincy Kilby A Tip for Success Seekers . . . Augustus Whitfeld Ete., Ete., Ete. SUBSCRIPTION RATES ‘One year, or 62 numbers - + $5.00 Six months, or 26 numbers a) Thirteen weeks - = = > $135 Subscriptions payable in advance by draft on New York, or by express or postal order. _ EUROPEAN AGENTS fernational News Company, Bream’s Building, Chancery Lane, E:. C., London; Brentano's, Avenue de UOpera, Paris; Saarbach’s News Exchange, 16 John Street, Adelphi, London: 56 Rue de la Victoire, Furia; 1 Clara Strasse, Mainz, Germany. Subscriptions and advert " y be taken at regular rates at any of the above offices. Contributors must includ eturn of the latter when found unavailable cannot be guaranteed. We receive such material, submitted for, publication, only on condition that we shall not be held responsible for ite loss or injury whilein our hands or in, transit. be found at any news-stand, the publishers will be under obligations if that fact be promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 conte. per copy: 1ell. 29 cents 191 The contents of JUDGE are protected by copyright in both the United State in. Postage free in the United States, its dependencies, and Mexico. To ea add SO cents a year for postage: to all foreign countries add $1.00 a year. Western ADVERTISING Orrice: Marquette Building, Chicago, Ill. Advertising of Advertising---A Series of Talks---No. 16 The Constant Reminder E NEED to be reminded of things we need---hence ad- vertising. Advertising is more than a reminder---our protection too, lies in it. It is easy to forget. With forgetfulness comes lack of discrimination, confusion--the opportunity for the maker of the ‘‘ Just as Good” to take advantage of you. Without being constantly reminded the keenest mind forgets. Proof of this---nineteen persons out of twenty fail on a challenge to recall the members of Roosevelt’s last Cabinet. Think of it, just three years ago these names were almost household words. Indeed, how many can tell who first constituted Taft's Cabinet? Special Note Can yout Look for the coupon on the next talk, Let me know what you. think of trade-marked goods. 2 In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com