Judge, 1912-04-27 · page 2 of 23
Judge — April 27, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three distinct product advertisements: 1. **"Have you a Sense of Humor?"** — Leslie-Judge Co. advertising the "Zim Book," a cartoonist's humor collection selling for $1.00. 2. **"The Only Double-Service Motor Lamp"** — Solareclipse brand headlights for automobiles, emphasizing dual functionality for both city and country driving. 3. **"The Origin of a Famous Trade-mark"** — An article explaining the similarity between the "In-er-seal" cracker brand's cross-and-circle logo and a Venetian printer's mark, tracing its ecclesiastical origins to Christian symbolism representing redemption. The page demonstrates early 20th-century advertising strategy: combining product promotion with educational/entertaining content to engage readers while selling goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have youa Sense of Humor? F SO, you want the Zim Book. You'll find it just chuck full of mery humor. Take a peep into a cartoonist’s dope-mill. Breathe the atmosphere of an artist’s life. It’s yours for $1.00. Bound in three-quarter Morocco. _ It’s worth more, but we want to sell the few remaining copies on hand. Write right away. LESLIE-JUDGE CO., 225 Fifth Ave., New York The Only Double-Service Motor Lamp ‘OU motorists should equip your cars with lamps that render Y the limit of service anywhere. Some want headlights for coun- try rambling, others want headlights for city use. All get highest quality and perfect adaptation to both requirements in the Solarclipse The Wonderful Two Field Headlight for City or Country Use. The Result of 14 Years’ Specializing in the Building of Motor Lamps. Here is a quality headlight of unequalled brilliancy and penetra- tion. Ithas a patented system of double-ray light projection ard eclipsing found in no other lamp. A mere turn of the driver's wrist and the dazzling, far-reaching beams so valuable in country driving are suppressed, illumination of enough intensity being retained for ordinary driving purposes. The highly essential means of suppressing the blinding glare common toall other powerful head- lights is only one of the numerous time-tried innovations that have distinguished the big line of Solar Lamps. Solar Lamps are made to mect all requirements of all motor driven ve= hicles, including motor boats, motor~ cycles and acroplancs. Ga’, clece tricity, or both in combination. Send for new catalog, The Badger Brass Mfg. Co. Kenosha, Wis. New York City Advertising of Advertising—A Series of Weekly Talks—No. 15 “aoaibaa WARD EEE) OI TOUDA B0GuID | aigMEy ByaQuow OyUy> 2pe2 44) MYA The Origin of a Famous Trade-mark OU HAVE noticed, of course, the similarity be- Y tween these two designs. One you recognize as the ‘‘ In-er-seal *? trade-mark, used on packages sofa popular cracker. Admittedly it is an adaptation of the other, which is an old Venetian printer’s mark. That the printers in tum borrowed the idea from ee clesiastical sources is indi- cated by its sym- bolism. In the printer's mark the circle is round, you will notic That is the original Gr form, and repre- sents the world. N. Theupright line, with the two upper lines, on the other hand, making a cross, represents man’s redemption, ‘Taking this idea, the makers of the crackers have intended to suggest that trade standards have been raised through better methods, and the use of the mark is the more appro- 'priate with them, because they originated the air-and- moisture-proof carton, which has revolutionized mer- |chandising, and lifted food products out of the finger marked, and into the trade-marked class. You probably know many of the company’s other one with six letters, particularly. “Pwould than the ** In-er- trade be easier to see how it came about, seal.”’ 2 In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com