Judge, 1912-03-30 · page 22 of 24
Judge — March 30, 1912 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising and filler content** from Judge magazine, with no significant political cartoons or social satire. The main editorial content is "An Aerial Alphabet"—a lighthearted alphabetical poem about early aviation (biplanes, monoplanes, propellers). This reflects early 1900s fascination with pioneering flight technology, treating aviation as thrilling and dangerous frontier activity. The article "A Jealous Little Worker" discusses **trademark branding**, using an eagle on milk bottles as an example of successful brand identity that endures even when companies attempt replacement designs. This is instructional advertising commentary, not satire. The remaining content consists of **commercial advertisements**: Sunny Brook whiskey (invoking "Pure Food" regulations), fish lures, a hotel, paper warehouses, and barber services—typical of Judge's revenue model. There are no identifiable political figures or satirical commentary on this page. It represents the magazine's standard mix of light humor, instructional articles about commerce, and paid advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SUNNY BROOK, PURE FOOD,, Whi The Inspector ‘ Is Back OF Every Bottle HEALTHFUL TONIC lke hungry wolves and keep you basy if rop ter them with my wonderful fisn-lariag bale MAGIC.F ISH-LURE. Best fish bait ever invented. You catch a big string of fish while the other fellows are wait ing for a bite, x, Positively Kvaranteed. Write for Free Booklet and my special offer of one box tobelp introduce it. J-F.GREGORY, Dept, M. St. Louls, Bio Read Judge’s Library April issue now ready At all Newsdealers - 10 Cents BARBERS == W. J. WINTERS, Sends, orany subject on wnich you may want to Every newspaper and periodical of importance & the United States and Europe searched. Terms, 25.00 for 100 notices. Henry Rometke, 106-110 Seventh Avenue, New York. 1 Press Cutting Bureau HENRY LINDENMEYR & SONS PAPER WARE HOUSE Nos, 22, 34 and 3 Branch Warehouse, 20 E ALL KINDS OF PAPER MADE TO ORDER [HOTEL] GREGORIAN NEW YORK CITY, 35TH ST., FIFTH AV., BROADWAY. 16 Storiea, | Modern. Absolutely Fireproof. rious, comfortable and home! decreax norasemeetn hope ted Gepotts NONE BETTER AT ANY PRICE. 300 Reoma, each with private bert A good room and bath, §2,00 2° Sy. OTHERS UP TO $3.50. PARTAR, ROOM, BATH. $4.00, ial rates week or month ™ ta-carte. Also table dhote, P_ RITCHEY, Prop. Bleecker Street cman Street, New York Advertising of Advertising—a Series of Weekly Talks—No. 11. 1) A Jealous Little Worker. The distinctive trade-mark is a jeal- ous little worker. The public always Once let a manufacturer other mark and he will be sides with it. change for a made to shed bitter dollars. One of those jealous little trade- marks is the eagle on the bottles and s of milk. bird of passage; even into the far away It has been a veritable markets of the Orient it has w Way with millions of cans a yeer The man who founded the business jot long His com- abandon the faithful and to replace it) by what in 1857, died pany planned te old e was thought a more artistic, up-to-date trade-mark. But the world turned its back on the new ,comer. Trade fell off heavily, and the eagle had to be re- and put called from the family tree, into its familiar service. It is there today, and bids fair to follow the stork closely into many a home, for generations to come, Are you familiar with it ? lilac WNieffisee Picture Offer—An attractive picture, suitable for framing, will be sent, postage paid, to each pers who furnishes information called for in coupon ALLAN C. HOFFMAN, Advertis LESLIE-JUDGE COMPANY, 225 Fifth Avenue, New York Twill give you a list of advertised ge se daily in my You are to supply a blink form and send me ble for framing Name Address J. Mar, 3) 22 An Aerial Alphabet. A is for Airship, so wondrous to viey. B for the Biplane and Barograph, too, C for the Courage required to fly, D for the Dangers that lurk in the sky. E for the Engines that make a grey noise. F for the Flights made by fearless bin. boys. G for the Gliding and good Gasoline, H for the Hangars that house the m chine. I for the Inches between life and death J for the Jumps that make crowds bey their Breath, K for the Knowledge to keep even keel L for the Landings and Lore of th wheel. M for the Monoplanes, rapid of flight N for the Nuts that must all be scree tight. © for Ovations when records are passed P for Propellers on which hopes an cast. Q for the Queries and Questions ani Quips. R for the Races and Rules of the trip. S for the Speed so exciting to see, T for the Tumbles that scare you mi me. U for the Uses in peace and in war, V for Volplaning, which fills us wit awe. W for Winds, so important to heed, X for the ‘*X signals," meaning grai specd.”” Y for the Yankee, so ready to dare. Z for the Zeal that has conquered te air. Anne Po L Fad An Honest Opinion. Mrs. McClosky and her next-der neighbor had been taking in the “show.” Without calling names particularly, was one of those erotic, neurotic, mor ally chaotic productions, in which te life of an unhappy, unheathy, dissola woman 18 uncovered with audacis realism. The actress had not spare herself. She had ranted and rage, sniveled and sobbed, gasped and gulped panted and writhed through four ago izing acts, all to no apparent purpose. Mrs. McClosky’s companion said, » they seated themselves in the car on the way home, ‘‘ How did you like it?” Said Mrs, McClos “Well, to tel you the honest truth, I'd have liked its whole lot better if she hadn't gone st smoked that cigarette.’’ The First Person. They had been quarreling, and, # though hubby was willing to take & blame all upon himself and make pes she was still snippy and indifferent. “Come over here, Bessie, Ares! you curious to know what is in ts package? ~ Oh, not very! I can stand & ‘ain,’’ she replied belligerently. Well, it’s something for .the oe! love best in all the world,"’ he #* coaxingly. “Oh, is that so? I suppose, then, it! those suspenders you said you needet'| st Every lover of a sood cocktail shold eal Abbott's Bitters, Makes the best. C, W, Abst! Co,, Baltimore, Md. In answering advertisements please mention JUDGE. It will be apprecizted. comicbooks.com