Judge, 1912-03-02 · page 3 of 24
Judge — March 2, 1912 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The left side contains an ad for Judge magazine's photo proofing service—a young woman wants an artist's color proof of "Her Favorite 'Him'" to frame as a gift. For 25 cents, Judge would provide this service, marketed as a thoughtful keepsake. The right side advertises **Kirkwood in Camden, South Carolina** as a winter resort, promoting golf, tennis, and riding in pleasant climate. It mentions colonial homes and southern charm. Below is an unrelated piece titled **"Building Without Wax,"** explaining historical use of wax in Roman construction and how modern builders could verify building quality through trade-marks—essentially early consumer protection advice. The page represents typical Judge magazine content: commercial advertisements mixed with light educational or humorous commentary, rather than political cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Young Lady: Your favorite him wants an artist’s color proof of Her Favorite “Him” He'll be sure to frame it. It will constantly remina him of your thoughtful- ness. While they last you can have this proof for 25c. 225 Fifth Ave., New York END THIS COUPON NOW: Judge, New York. Enclosed find 25c for which send me artist’s colored proof of Her Favorite “Him.” Name - Address Camden,S. C. ‘OR the winter months, December to May offer a climate un- surpassed in the middle South. Among the pines, the long leaf kind of South Carolina, dry, sandy soil and health-giving atmosphere, one can play Golf, Tennis and Ride or Drive every day. The hotel, a fine class, American plan. More like a home of refinement and in a true southern town; colonial homes and gardens. ‘That and more is what we offer. T. EDMUND KRUMBHOLZ Of the Sagamore on Lake George and The Mostelair. New Jersey Building Without Wax without wax, and will be found Strange, does it not seem, to with w But as represented. use they once did, we have Are you always careful to see at much used little word, — that the trade-mark on the article “*sincere,’? a word poorly un- corresponds to the trade-mark in derstood. the advertisements which appeal Its use originated in the Roman period, before the Christian era, at is the way to be sure that when builders were accustomed t what you expected— to conceal defects in their work — that you avoid wax. by filling cracks in the marble of temples and other great struc- GLE tures with bits of molten wax. This the frosts and snows, the 4 rains and dust had in time dis- lodged, so that the dishonest workmanship was exposed. To provide against such fraud, postage paid, to the contracts for new buildings cach person who 7’ 3: in time came to bear the provis- ion, “‘sine cera*?—without wax. Today, the trade-mark on well-advertised article is the evidence of sincerity. It is an assurance that it’ was made In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com