Judge, 1912-02-24 · page 2 of 24
Judge — February 24, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than political satire**. The top advertisement for Leslie-Judge Co. promotes framed pictures from "The Third Decree" film, offering a catalog for 10 cents. The main content is a humorous piece titled "For Your Convenience" that gently mocks consumer culture and modern conveniences. It suggests that advertising itself creates artificial "needs"—people buy electric light sockets and other devices not because they truly need them, but because advertising persuades them to. The satire is mild and self-aware; Judge acknowledges that advertising (including its own) manipulates purchasing decisions. The right side features another advertisement for "A Live Wire" colored proofs, selling for 25 cents. Overall, this represents Judge's lighthearted commentary on emerging consumer culture and advertising's persuasive power.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copseight, Judge Ox “THE THIRD DEGREE” WHEN JOHN TANCE a, 12218 frame! hang it on your wall. Send 10c for Catalog Leslie-Judge Co. 225 FIFTH AVENUE NEW YORK, N. Y. HIS is a picture you'll It’s an attractive picture— Perhaps you wouldn't mind going to the hard- ware store, and hunting around for the new devices to make life more worth while ;— but what would suggest it ! Wouldn’t you wait un- til you had an actual need, and felt it? Many, many times, you know, we have the need without feeling it. Then someone — no let’s be honest with our- selves—let’s say frankly, \ advertising suggests it; \ and we buy—to our de- F ON light. Here is a new ON electric light ,%\ socket — stand- fe, G Gos br, b+ wet wr Advertising of Advertising—A Series ot Weekly Talks —No. 6 fd For Your Convenience the page as I read, which says, ‘‘One pull turns the light on. Another turns it off.’’ Sort of like the ‘‘you press the button; we do the rest’’ idea. There right in the ad- vertisement, too, is a state- ment of how to get this light with the least bother; or, if you are not ready to buy, how you can be helped into making up your mind. One means suggested is to send for a catalog. <A postal scribbled on the arm of your chair, as you read, will do the trick. Great days, these, with such helps to easy buying, easy living. Mt leenee. Advertising Manager LESLIE-JUDGE CO, New York aN Picture Offer— An attractive picture, suitable for 4," \ framing will be sent, postage paid, to each \ person who makes a reply to this coupon. In answering advertisements please mention JUDGE, It will be appreciated. A Live Wire There is a great de- mand for the Live Wire. The first sup- ply of artist colored proofs was exhausted in two days. A limited reprint has been made. While they last, you ican have a colored | proof for 25c. It is a stunning pic- ture—frame it. JUDGE 225 Fifth Avenue, New York COUPON====--- | | | JUDGE, New York. Enclosed find 25c in stamps, for which please send me, post- age paid, an artist colored proof of Live Wire. Address........... — comicbooks.com