Judge, 1912-02-10 · page 2 of 24
Judge — February 10, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. The main cartoon, "The Confusion of Goods," satirizes **trademark and packaging piracy** in early 1900s commerce. The illustration shows a woman confused by similar product names—legitimate brands like "Apollinaris" water being undercut by counterfeit competitors using nearly identical names ("Cottoleo" vs. "Cottolene," "Gold Dust" variants). The satire critiques how trade pirates exploited consumer confusion by copying successful packaging designs and sizes while using slightly different names. This reflects genuine early-20th-century concerns about trademark protection and consumer fraud, before modern intellectual property laws were well-established. The piece advocates for careful brand verification—a practical consumer warning dressed as satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The UNDERWOOD Revolving Duplicator 1s preferred in well equipped offices to complicated expensive machines. There are a bundred profitable uses for the U: derwood Duplicator ia any office having a mailing li using follow-up. ‘The machine will pay for itself many times over in a few weeks. It is the simplest, easiest, fastest and best duplicator manufactured and will save money, time and labor. ‘Sold with all appliances and no license restrictions for only $35:22 Complete Sen Booklet UNDERWOOD TYPEWRITER CO., Inc. Dept. M, Underwood Building, © New York City and Remoh Geitis Notimitations The greatest triumph of the electric marvelousl) gem. Le furnace—a reconstructed slike a di mond. or artificial backing.” Set only in 14 Karat Solid gokl mountings. 1-30 the cost of diamonds. Guaranteed to contain no glass—will cut glass. Sent ‘on approval. Money cheerfully refunded if not perfectly eatis- factory, Write today for our < De-Luxe Jewel Book— it's free | for the asking. Address— Remoh Jewelry Co. Advertising of Advertising—A You have heard the story of the old lady who made up a batch of mince and apple pies. Wishing to be able to distin- guish one kind from the other, she marked the mince pies “T. M.” for **’tis mince,” and the apple pies “T. M.” for “*"taint mince.” But mark this. What she did innocent ignorantly, many an unfair competitor of the honest trader is doing design- edly, maliciously. The Confusion of Goods Series of Weekly Talks—No., 4 for “Apollinaris”; “Cottoleo” for “ Cottolene”; for “Gold Dust ina” for “ Maiz “Twanta”™ for “ Uneeda. But words are not the only things the trade pirates use for ensnaring victi fhe copy- ing of the colors, the designs, ee the sizes and forms of packages serves them equally well, or better. Red has been known to pass for blue even though the packages differed in size and form, when the designs Envying, coreting the succe: were similar. And as for letter- of the maker of a well adver- ing, when the color is the same, tised article, they copy his well, suppose you compare trade-mark and his packages, some “just as goods” with well not completely, but just advertised brands. You will be enough to insure confusion. amazed. “oN thisway ‘‘Electric- afe rule to follow is to EN, licon"” was made to insist on getting what you AN \ pass for “Electro- ask for, and look twice to be Mette Ga Silicon”; “Cel- sure you have the genuine. een \ Sil > 3 g % lonite” for Failing to do so, “Buffalo” has % we Pele N ‘ elluloid”; been sent home and ac cepted by a ig esis XU Apollonis women ordering“ Gold Dust. Ks “4, %, IN Pn on N\ Advertising Manager wim N LESLIE-JUDGE CO. % “ie, \ Picture Offer—An attractive picture, suitable for %%, framing, will be sent postage-paid to each NN. person who makes a reply to this coupon. —) In answering advertisements please mention JUDGE. It will be appreciated. Judge Copyright 1912. by LestieJudge Company. Ed tered at the Post-office at New York as Second. glass Mail Matter. Cable Address. “*Judgark." Telephone, 0032 “Madison Square. "Published weekly by Leslie-Judge Company, Brunsw Building. 228 Fifth Avenue, New York President. . Secretary. Assistant Treasurer. CONTENTS: Cover Design =. 6. Charles Sarka Confessions of a Yellow Journalist Ellis O. Joues Sic Semper Suffraganibus William J. Burticher The Exception . =. “Horace Dodd Gastit Going Some ©. Charles Irvin Junkin Let's Talk About the Women = Bian Blackman The Viewpoint . . « Harvey Peake Don’t Lie, Little Girl . « William Sanford A Bit of Batty Botany Carleton G. Garretson Tom and Puss... ‘William J. Lampten Washington and Egypt's First King Eilts Parker Butler Uncle Sam's Jesters... Robert D. Heint The Modern Woman Ete., Ete. SUBSCRIPTION RATES, One year, or 52 numbers : - $5.00 Six months, or 26 numbers: . : 2.50 Thirteen weeks = = +e 1.25 Subscriptions payable in advance by draft on New York, or by express or postal order. Postage free in the United States, its dependen- cies, and Mexico. To Canadiar Provinces add 60 cents a year for postage; to all foreign countries add $1.00 a year, EUROPEAN AGENTS — International News Com- pany, Bream’s Building, Chancery Lane, E. C., London; Brentano's, Avenue de UOpera, Paris; Saarbach's News Exchange, 16 John Street, Adelphi, London; 56 Rue de la Victoire, faris; 1 Clara Strasse, Mainz, Germany. Subscriptions and advertising for all the publi- cations of Leslie-Judze Company will be taken at regular rates at any of the above offices. Contributors must include a imped and self- addressed envelope with all manuscripts, otherwise return of the latter when found unavailable cannot be guaranteed. We receive such material, submit- ted for publication, only on condition that we shali _not be held responsible for its loss or injury while in our hands or in transit. If Jupce cannot be found at any news-stand, the publishers will be under obligations if that fact be promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 cents per copy; 1911, 20 cents ; 1910, 30 cents, ete. The contents of Junior are protected by copyright in both the United States and Great Britain. WesTern Apvertisina OFrice: Marquette Building, Chicago, Tl. LESLIE-JUDGE . COMPANY 225 Fifth Avenue, New York comicbooks.com